ThreeMinds is about marketing strategy, consumer trends, and the customer experience, viewed through the lens of digital innovation. We want to engage in a dialogue about the design of exceptional experiences. ThreeMinds is a collaborative project of the minds at Organic, a leading digital marketing agency.
Threeminds is Organic’s blog, where we cover the latest trends and happenings in and around the interactive industry.
Why the name “Threeminds”? Great advertising was often created in “pairs”—a copywriter and an art director.
In the
digital world, the creation process is more complex. Strategists, designers, information architects, media specialists,
and technologists must come together to create great experiences. Quite simply, it takes ThreeMinds.
WHO'S BEHIND THREEMINDS?
David Feldt
Publisher
David’s addiction to constant change and innovation, his love of technology and his passion for understanding people and how their beliefs, values and perceptions move markets makes him the perfect publisher of ThreeMinds. In his spare time he's the Managing Director of the Organic Toronto office.
Misha Cornes
Editor-in-Chief
Misha
is the voice behind the content on ThreeMinds. With his indeterminate
accent and wretched honesty, he’s the perfect man to wrangle a
multi-author blog. Misha moonlights as Group Director, Strategy, and
has been with Organic since 2004. He lives in San Francisco.
Gautham Hegde
Webmaster
When
he isn’t at his day job in Corporate IT, Gautham develops and maintains
ThreeMinds. Gautham is our own Mr. Wolf. When the Internet tubes get
clogged, he is there with the plunger. Gautham just moved to Toronto, for the healthcare and the beer.
Conor Brady
Executive Creative Director
Never one to let a title get in the way, Conor polishes pixels daily. His love of design goes from digital to books, products to bikes (the cycling variety) and from gadgets to experiences. As well as being the ECD in the New York office he will be polishing the pixels on the Organic brand soon.
FEATURED CONTRIBUTORS
Marta Strickland
Marta’s story is scattered through the digital universe, but from what we can discern, her life passions lie in the world of wine, the web, and whatever comes in between. She claims the unofficial title for Organic Strategist with the largest collection of “so bad, they’re good” 80s horror movies.
Featured Post
Fang-Yu Lin
Fang has worked odd jobs including developing visualization systems,
teaching physical computing, writing a design book, making TV
commercial and, oh, architecting Web sites. Now he finally holds a
normal job in our New York office.
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Matt Rosenberg
Matt is one of those guys whose boss looks over his shoulder but can
never tell whether he's hard at work or goofing off. Matt is steeped in
entertainment, having worked across the industry: trapping pesky
raccoons for a pesky producer, writing sitcoms, marketing movies, and
leading Organic's Media & Entertainment practice.
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St.John Oneil-Dunne
Despite being only 24, St.John dresses like Mr. Rogers, which either
makes him susceptible to all advertising or a huge demographic outlier.
This unique position gives him the keen eye to spot some attractive
marketing campaigns, and if that fails he likes things that are
shiny.
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