ThreeMinds is about marketing strategy, consumer trends, and the customer experience, viewed through the lens of digital innovation. We want to engage in a dialogue about the design of exceptional experiences. ThreeMinds is a collaborative project of the minds at Organic, a leading digital marketing agency.
Threeminds is Organic’s blog, where we cover the latest trends and happenings in and around the interactive industry.
Why the name “Threeminds”? Great advertising was often created in “pairs”—a copywriter and an art director.
In the
digital world, the creation process is more complex. Strategists, designers, information architects, media specialists,
and technologists must come together to create great experiences. Quite simply, it takes ThreeMinds.
WHO'S BEHIND THREEMINDS?
David Feldt
Publisher
David’s addiction to constant change and innovation, his love of technology and his passion for understanding people and how their beliefs, values and perceptions move markets makes him the perfect publisher of ThreeMinds. In his spare time he's the Managing Director of the Organic Toronto office.
Marta Strickland
Editor-in-Chief
Marta’s story is scattered throughout the digital universe. Her life passions include the world of wine, the web,
and whatever comes in between. In her role at Organic, she has made it her mission to define best practices
for emerging technology trends, and to discover new ways to leverage social media to connect with consumers.
She claims the unofficial title of “Organic Strategist with the largest collection of ‘so bad, they’re good’
80s horror movies
Gautham Hegde
Webmaster
When
he isn’t at his day job in Corporate IT, Gautham develops and maintains
ThreeMinds. Gautham is our own Mr. Wolf. When the Internet tubes get
clogged, he is there with the plunger. Gautham just moved to Toronto, for the healthcare and the beer.
Conor Brady
Executive Creative Director
Never one to let a title get in the way, Conor polishes pixels daily. His love of design goes from digital to books, products to bikes (the cycling variety) and from gadgets to experiences. As well as being the ECD in the New York office he will be polishing the pixels on the Organic brand soon.
FEATURED CONTRIBUTORS
Sarah Jo Sautter
A born crafty type since she could hold a crayon,
Sarah Jo’s been known to make everything from greeting cards to her
own clothes to her baby’s food and anything else she gets the itch to make
from scratch. And as her brother-in-law puts it, she loves everything organic.
So it’s quite fitting that she’s a writer here.
Featured Post
Fang-Yu Lin
Fang has worked odd jobs including developing visualization systems,
teaching physical computing, writing a design book, making TV
commercial and, oh, architecting Web sites. Now he finally holds a
normal job in our New York office.
Featured Post