Threeminds is Organic’s blog, where we cover the latest trends and happenings in and around the interactive industry.
Why the name “Threeminds”? Great advertising was often created in “pairs”—a copywriter and an art director. In the
digital world, the creation process is more complex. Strategists, designers, information architects, media specialists, and technologists must come together to create great experiences. Quite simply, it takes ThreeMinds.

WHO'S BEHIND THREEMINDS?


Marta Strickland Editor-in-Chief
Marta’s story is scattered throughout the digital universe. Her life passions include the world of wine, the web, and whatever comes in between. In her role at Organic, she has made it her mission to define best practices for emerging technology trends, and to discover new ways to leverage social media to connect with consumers. She claims the unofficial title of “Organic Strategist with the largest collection of ‘so bad, they’re good’ 80s horror movies

Sarah Jo Sautter Co-Editor
A born crafty type since she could hold a crayon, Sarah Jo’s been known to make everything from greeting cards to her own clothes to her baby’s food and anything else she gets the itch to make from scratch. And as her brother-in-law puts it, she loves everything organic. So it’s quite fitting that she’s a writer here.

Gautham Hegde Webmaster
When he isn’t at his day job in Corporate IT, Gautham develops and maintains ThreeMinds. Gautham is our own Mr. Wolf. When the Internet tubes get clogged, he is there with the plunger. Gautham just moved to Toronto, for the healthcare and the beer.

Conor Brady Executive Creative Director
Never one to let a title get in the way, Conor polishes pixels daily. His love of design goes from digital to books, products to bikes (the cycling variety) and from gadgets to experiences. As well as being the ECD in the New York office he will be polishing the pixels on the Organic brand soon.

FEATURED CONTRIBUTORS

Fang-Yu Lin
Fang has worked odd jobs including developing visualization systems, teaching physical computing, writing a design book, making TV commercial and, oh, architecting Web sites. Now he finally holds a normal job in our New York office.
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