organic logo

View Source

As Randall Rothenberg recently said “Whether their medium is the written word, the designed image, the produced event, or the software application - whether their grounding is in science or in art – great advertising people share a common trait: They know what moves people”. Increasingly today, what moves people is not a message, or a medium, it’s providing something of value in their day to day lives: Some piece of functionality, some service, or some integration of individual pieces that consumers cannot live without. View Source looks at both the big marketing technology issues and emerging platform trends that today’s creative technologists need to deliver something that moves people.
  • The Loyal Opposition

    You’re at a client workshop, everyone around the table, everyone aligning and card-sorting and so on. Then you’re out in the hallway looking for coffee, and the IT guy pulls you aside…

    More

    0 icon: comments 0 icon: connections + Share
  • Thoughts on Google+

    Google+ has been around for a little over a month now and we’ve all been busy settling in and exploring this new space.  In the process I’ve been forming some opinions on how each of…

    More

    0 icon: comments 0 icon: connections + Share
  • iOSDevCamp 2011

    Image credit: Universe Five (Flickr) Last weekend I participated in the 6th Bay Area iOSDevCamp, now held at the eBay/PayPal headquarters in San Jose. It was a similar experience to Camp Organic…

    More

    2 icon: comments 0 icon: connections + Share
  • Retrofitting the iCade & EXOPC Slate

    The iCade is an 99$ barcade kit that’s designed to be used with an iPad. But shortly after putting mine together, I discovered the list of supported iPad games is painfully limited. So I did…

    More

    3 icon: comments 0 icon: connections + Share
  • CoDaMe Art & Technology 2011

    Image Credit: By photonburst In May of 2011 I spoke at CoDaMe, an Art & Technology party in San Francisco. It was scheduled as an after party to the Google-IO conference so we had plenty of…

    More

    0 icon: comments 0 icon: connections + Share
  • Mobile Application Testing: Process, Tools &…

    The market for mobile applications increases every day and is becoming more and more demanding as technology grows. In a new study, Yankee Group predicts a $4.2 billion “Mobile App Gold…

    More

    8 icon: comments 0 icon: connections + Share
  • The Requirements Superheroes and Villains

    I have been doing requirements gathering sessions for over fifteen years and I have dealt with people of all shapes and sizes. Some make the process easier than others. The trick is to know who you…

    More

    3 icon: comments 0 icon: connections + Share
  • Don’t Jump the Shark

    I recently read an article by Mary Gorman and Ellen Gottesdiener, which asked the question, “Are your software development practices jumping the shark?” As a technical analyst in a digital…

    More

    0 icon: comments 0 icon: connections + Share
  • The Next Wave in Social Content Aggregation

    There are a range of currently available apps, loosely termed “social readers” that take the streams of content coming from your Twitter stream RSS feeds, Facebook posts and other random…

    More

    0 icon: comments 0 icon: connections + Share
  • New Views for View Source

    Hi! I’m your new host of the View Source channel and the new VP of Technology for Organic. There’s a tremendous amount of technological and cultural change happening in the world of marketing…

    More

    0 icon: comments 0 icon: connections + Share