Subscribe | Twitter | RSS

View Source

As Randall Rothenberg recently said “Whether their medium is the written word, the designed image, the produced event, or the software application - whether their grounding is in science or in art – great advertising people share a common trait: They know what moves people”. Increasingly today, what moves people is not a message, or a medium, it’s providing something of value in their day to day lives: Some piece of functionality, some service, or some integration of individual pieces that consumers cannot live without. View Source looks at both the big marketing technology issues and emerging platform trends that today’s creative technologists need to deliver something that moves people.

17813_thumb_ThreeMinds_ToddDrake

Channel Owner

Todd Drake VP, Technology

Channel Editors

Peter Balogh
Bob Kuck
Jordan Gray

Featured Content

Obvious Speculation

Responsive Design, Nimble Architecture

I’m still recovering from CES (and the typical post CES flu), but one thing I saw has stuck with me. Everything that we usually ascribed to mobile devices – location based increasingly ultrabooks…

More

0 0 + Share
Enterprise Distribution of iOS AIR Apps Made Easy

How To Do TestFlight Enterprise Distribution of iOS Apps Created in FlashBuilder (mouthful, whew!) Say you’ve got a FlashBuilder 4.6 Mobile Project (for iOS) and want to use your Apple…

More

0 0 + Share
CES Wrap-up: Perish the Thought

Part 5 of 5 in Todd’s CES Tech Report coverage. So, really, what did CES 2012 mean? Besides awful food, huge lines, and four days of extreme product overload and talks? Game Changers. Maybe 2 or…

More

0 0 + Share
CES Wrap-up: Odds and Ends

Part 4 of 5 in Todd’s CES Tech Report coverage. CES was overwhelming and exhausting. I kept finding new hallways packed with booths, or stumbling upon interesting vendors squirreled away in hotel…

More

0 0 + Share
CES Tech Report: Car as a Platform

Part 3 of 5 in Todd’s CES Tech Report coverage. Even with the NAIS going on in Detroit, several global auto manufacturers were on hand at CES 2012 to show off, well, “connected” cars and…

More

0 0 + Share
CES Tech Report: YouTube

Part 2 of 5 in Todd’s CES Tech Report coverage. Often, keynotes are just not worth attending if you don’t actually work for the company doing the keynoting. In those cases, they are usually…

More

0 0 + Share
CES Tech Report: Really Useful or Merely Interesting?

Part 1 of 5 in Todd’s CES Tech Report coverage. We all agree CES is massive, huge. It’s also, I contend, beyond individual comprehension. You really need to take digital notes all the time to…

More

0 0 + Share
Validating Search Engine Optimization Scenarios

There is a very large spectrum to assuring the quality of a web site/page for Search Engine Optimization (SEO). At Organic we understand SEO is foundational to our business and is KEY for…

More

0 0 + Share
The Loyal Opposition

You’re at a client workshop, everyone around the table, everyone aligning and card-sorting and so on. Then you’re out in the hallway looking for coffee, and the IT guy pulls you aside…

More

0 0 + Share
Thoughts on Google+

Google+ has been around for a little over a month now and we’ve all been busy settling in and exploring this new space. In the process I’ve been forming some opinions on how each of…

More

0 0 + Share