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As Randall Rothenberg recently said “Whether their medium is the written word, the designed image, the produced event, or the software application - whether their grounding is in science or in art – great advertising people share a common trait: They know what moves people”. Increasingly today, what moves people is not a message, or a medium, it’s providing something of value in their day to day lives: Some piece of functionality, some service, or some integration of individual pieces that consumers cannot live without. View Source looks at both the big marketing technology issues and emerging platform trends that today’s creative technologists need to deliver something that moves people.

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Channel Owner

Todd Drake VP, Technology

Channel Editors

Peter Balogh
Bob Kuck
Jordan Gray

Featured Content

Obvious Speculation

Does Your Agency Need A “Mobile Lead”?

As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just send tablet users to my desktop…

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Q&A with Rachel Pasqua on Mobile Marketing

*By Rick Mathieson on GENWOW On the heels of its designation as Ad Age’s “Comeback Agency of the Year,” Organic has hired Rachel Pasqua as its newly-minted executive director of…

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Responsive Design, Nimble Architecture

I’m still recovering from CES (and the typical post CES flu), but one thing I saw has stuck with me. Everything that we usually ascribed to mobile devices – location based increasingly ultrabooks…

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Enterprise Distribution of iOS AIR Apps Made Easy

How To Do TestFlight Enterprise Distribution of iOS Apps Created in FlashBuilder (mouthful, whew!) Say you’ve got a FlashBuilder 4.6 Mobile Project (for iOS) and want to use your Apple…

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CES Wrap-up: Perish the Thought

Part 5 of 5 in Todd’s CES Tech Report coverage. So, really, what did CES 2012 mean? Besides awful food, huge lines, and four days of extreme product overload and talks? Game Changers. Maybe 2 or…

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CES Wrap-up: Odds and Ends

Part 4 of 5 in Todd’s CES Tech Report coverage. CES was overwhelming and exhausting. I kept finding new hallways packed with booths, or stumbling upon interesting vendors squirreled away in hotel…

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CES Tech Report: Car as a Platform

Part 3 of 5 in Todd’s CES Tech Report coverage. Even with the NAIS going on in Detroit, several global auto manufacturers were on hand at CES 2012 to show off, well, “connected” cars and…

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CES Tech Report: YouTube

Part 2 of 5 in Todd’s CES Tech Report coverage. Often, keynotes are just not worth attending if you don’t actually work for the company doing the keynoting. In those cases, they are usually…

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CES Tech Report: Really Useful or Merely Interesting?

Part 1 of 5 in Todd’s CES Tech Report coverage. We all agree CES is massive, huge. It’s also, I contend, beyond individual comprehension. You really need to take digital notes all the time to…

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Validating Search Engine Optimization Scenarios

There is a very large spectrum to assuring the quality of a web site/page for Search Engine Optimization (SEO). At Organic we understand SEO is foundational to our business and is KEY for…

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