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View Source

As Randall Rothenberg recently said “Whether their medium is the written word, the designed image, the produced event, or the software application - whether their grounding is in science or in art – great advertising people share a common trait: They know what moves people”. Increasingly today, what moves people is not a message, or a medium, it’s providing something of value in their day to day lives: Some piece of functionality, some service, or some integration of individual pieces that consumers cannot live without. View Source looks at both the big marketing technology issues and emerging platform trends that today’s creative technologists need to deliver something that moves people.