Russian novelist Vladimir Nabokov once said, “There is no science without fancy and no art without fact.” Developing a successful ROI strategy in the new marketing landscape involves equal parts art and science. It’s a brave new analytics world, where analysts and creative directors embrace collaboration. It’s about moving past “rear-view” analytics, and using predictive modeling to fuel business decisions. It’s about finding the levers to pull, before they need to be pulled. It’s about making everything our clients do smarter.
Anyone who’s been in marketing long enough can relate to the following scenario: It’s the monthly leadership meeting for your company and the agenda includes a review of last month’s…
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Silos Brimming with Data Since the dawning of the information age, Brand Managers have been inundated with reporting from a myriad of different agencies and independent data vendors. Intuitively,…
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In this interview, we hear from Steve Kerho, Organic’s SVP of Strategy, Media and Analytics. You’ve had an outstanding career with some really impressive accomplishments. What has your…
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It’s no secret, tablets are taking the world by storm, and are quickly gaining followers in the business world, in schools, and in the homes of many technology lovers. They are the popular…
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Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here’s a 5-step process to discover which elements are driving the…
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More often than not, when two people or groups are trying to compare metrics, they do not match because the comparisons are not “apples to apples.” Without consistent definitions for data…
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Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it…
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The term “gamer” used to conjure images of guys locked up in basements playing video games all night. But over the past few years gaming has increasingly become part of our everyday life.…
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As part of Omnicom’s strategic partnership with the University of Pennsylvania’s Wharton School, Organic engaged with the Wharton Customer Analytics Initiative to dive into the great online…
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With many predicting the death of the ad network, 2011 was supposed to be a watershed moment in the world of display advertising. Much of what was trumpeted was that greater transparency could…
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Commented 4-18-2013
excellent points altogether, you just gained a brand new reader. What would…
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