Russian novelist Vladimir Nabokov once said, “There is no science without fancy and no art without fact.” Developing a successful ROI strategy in the new marketing landscape involves equal parts art and science. It’s a brave new analytics world, where analysts and creative directors embrace collaboration. It’s about moving past “rear-view” analytics, and using predictive modeling to fuel business decisions. It’s about finding the levers to pull, before they need to be pulled. It’s about making everything our clients do smarter.
Anyone who’s been in marketing long enough can relate to the following scenario: It’s the monthly leadership meeting for your company and the agenda includes a review of last month’s…0 0 + Share
Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here’s a 5-step process to discover which elements are driving the…0 0 + Share
Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it…4 0 + Share
As part of Omnicom’s strategic partnership with the University of Pennsylvania’s Wharton School, Organic engaged with the Wharton Customer Analytics Initiative to dive into the great online…0 0 + Share
With many predicting the death of the ad network, 2011 was supposed to be a watershed moment in the world of display advertising. Much of what was trumpeted was that greater transparency could…0 0 + Share