Channel Owner
Marita ScarfiChief Executive Officer
Channel Editors
Jim HeughensAlle Aufderhaar
Recently a fan of a major beverage marketer was inspired to write the following on the brand’s Facebook wall: “Not only do we love this product. We live it.” She included a photo of her…
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by Carla Rover on Tuesday, December 20, 2011 Marita Scarfi rose through the ranks at Omnicom Group digital agency Organic to become CEO in 2010. Organic is one of the few digital agencies to boast…
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This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint,…
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A few Organics recently attended the Cannes Lions International Festival of Creativity late last month, you may have seen us! Here’s a roundup of videos and links from their activities in and…
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I had a new Facebook experience this week that I hadn’t experienced before, or ever even considered. My Facebook friend Joe G. was not one of my best friends. We had mutual friends from…
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The 2011 season of HBO’s True Blood is coming this summer and the vampire lovers in the office are buzzing about the possibilities of the opening episode. In last year’s season opening episode,…
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I have an original work by my favorite designer hanging in my office. I actually had the pleasure of watching him create it. He is four-years old and lives in my house and as he was drawing it,…
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Another year, another OMMA! MediaPost’s 2011 OMMA Global Conference recently featured our very own Marita Scarfi during a panel session on how social media is transforming agencies and how…
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When apportioning responsibility for social programs, many organizations make the determination between their current PR or Digital agencies. Considering the broader impact that social media can…
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E-commerce has evolved considerably since the early days of the late 1990’s. Today, online shopping is a daily activity for almost everyone. And, the growing influence of social media is playing…
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10 Steps to make…
Commented 3-13-2012
[...] Why Every Company Needs A Social Media Conductor(threeminds.organic.com)…
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