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Marita ScarfiChief Executive Officer
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by Carla Rover on Tuesday, December 20, 2011 Marita Scarfi rose through the ranks at Omnicom Group digital agency Organic to become CEO in 2010. Organic is one of the few digital agencies to boast…
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This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint,…
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A few Organics recently attended the Cannes Lions International Festival of Creativity late last month, you may have seen us! Here’s a roundup of videos and links from their activities in and…
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I had a new Facebook experience this week that I hadn’t experienced before, or ever even considered. My Facebook friend Joe G. was not one of my best friends. We had mutual friends from…
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The 2011 season of HBO’s True Blood is coming this summer and the vampire lovers in the office are buzzing about the possibilities of the opening episode. In last year’s season opening episode,…
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I have an original work by my favorite designer hanging in my office. I actually had the pleasure of watching him create it. He is four-years old and lives in my house and as he was drawing it,…
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Another year, another OMMA! MediaPost’s 2011 OMMA Global Conference recently featured our very own Marita Scarfi during a panel session on how social media is transforming agencies and how…
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When apportioning responsibility for social programs, many organizations make the determination between their current PR or Digital agencies. Considering the broader impact that social media can…
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E-commerce has evolved considerably since the early days of the late 1990’s. Today, online shopping is a daily activity for almost everyone. And, the growing influence of social media is playing…
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I had lunch with a former colleague the other day who was lamenting about a challenging project he was working on. The dreaded phrases of “round 7 of creative,” “weak research…
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Rebecca Magliozzi
Commented 12-30-2011
Dear Ms. Scarfi, Thanks for writing this blog. I am a female sales…
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