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Technology has forever changed and will continue to transform the marketing landscape.  Our view is that marketing today has all of the characteristics of nature from ecosystems to connections of design and mathematical algorithms.   At Organic we capture behavioral based learnings through our marketing intelligence practice and marry that information with business and consumer insights to drive a more productive level of creativity.  This channel will discuss our philosophies and view points to our multi-disciplinary approach of blending creativity and intelligence which we believe transforms marketing from reactive to proactive.

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  • 5 reasons Myspace is making a comeback

    Our SVP of Corporate Development, Shane Ginsberg, was asked by iMedia Connection to talk about Myspace’s recent revitalization. View the published article here, or read more below. The current…

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  • Social Media And The Big Data Explosion

    Consider the following statistic from a recent report from McKinsey & Co.: By 2009, large companies—with 1,000 employees or more—already had 200 terabytes of data stored about all facets of…

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  • Why Every Company Needs A Social Media Conductor

    Recently a fan of a major beverage marketer was inspired to write the following on the brand’s Facebook wall: “Not only do we love this product. We live it.” She included a photo of her…

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  • More Female Risk Takers Needed

    by Carla Rover on Tuesday, December 20, 2011 Marita Scarfi rose through the ranks at Omnicom Group digital agency Organic to become CEO in 2010. Organic is one of the few digital agencies to boast…

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  • Rules Of Engagement For Social-Media Marketers

    This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint,…

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  • An Organic Cannes

    A few Organics recently attended the Cannes Lions International Festival of Creativity late last month, you may have seen us! Here’s a roundup of videos and links from their activities in and…

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  • Losing a Facebook Friend

    I had a new Facebook experience this week that I hadn’t experienced before, or ever even considered.  My Facebook friend Joe G. was not one of my best friends.  We had mutual friends from…

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  • Even Vampires Need Reflection

    The 2011 season of HBO’s True Blood is coming this summer and the vampire lovers in the office are buzzing about the possibilities of the opening episode. In last year’s season opening episode,…

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  • Design and Emotion

    I have an original work by my favorite designer hanging in my office. I actually had the pleasure of watching him create it. He is four-years old and lives in my house and as he was drawing it,…

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  • OMMA Global: Madison Ave Stepping Up to Social?

    Another year, another OMMA!  MediaPost’s 2011 OMMA Global Conference recently featured our very own Marita Scarfi during a panel session on how social media is transforming agencies and how…

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