As marketers grounded in digital, we may think we know everything about consumer empathy. But the truth is this: you can’t really understand your consumers until you’ve spent time getting to…
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image credit: takeabreak [Flickr] The key question facing marketers today isn’t “Is my media mix model working?” or “Do I have an iPad app?” It’s one that has…
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Here, on this very blog, we get 100s of unwanted comments via the army of ‘bots out there. Most are invitations to discount pills or off-shore sites of ill repute. But the other day, we…
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For years, CRM (customer relationship management) systems were exclusive to the large companies with big budgets, talent and IT resources — all necessary elements to ensure a successful…
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image credit: proofofhtepudding [Flickr] Many agencies still develop entire campaigns around cookie-cutter personas. However, this one-dimensional view has led to an oversimplification of the…
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image credit: http://www.flickr.com/photos/joewilcox Fact and Fiction Behind the Fickle Teen Girl DemographicWhen it comes to reaching teen girls online, traditional marketing efforts are as…
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Consumer Technologies, Ideas and Trends in Europe and What They Mean For BrandsThe year 2010 is a date from science fiction. By now we were supposed to have hover cars, paper clothes, android…
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Pizza Will Always Be Pizza No Matter How You Toss It I was talking with my wife this weekend about the whole Domino’s rebranding. What strikes me is that even the whole idea that their pizza…
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image credit: http://www.flickr.com/photos/malkoff There’s a war going on in the ebook arena between Amazon and Apple. Now that Apple has forced the issue of price, by offering books at a…
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image credit: http://www.flickr.com/photos/beauteous/ Consumers Are Choosing LifeIn advertising, campaigns – series of messages that share a single idea and theme – have for decades been…
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Marcelo Di Franco
Commented 9-24-2010
I guess the most importat thing you discover wasn't Frank, but the fact that…
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