(Please note that for this post I only researched accelerometer-based apps on the iPhone; time permitting I’ll post again soon on how accelerometers are being used on a wide range of other…
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With the launch of their promotional site, the new beer Zoogami asks it’s audience “What’s contemporary for you?”. Based on your answer, it pulls together a customized…
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Sony Pictures recently announced that they’re tapping into the current Twitter mania to help promote their upcoming Terminator Salvation : Resistance 2018 movie that hits cinemas on May…
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A colleague sent me this interesting article by a Beatles fan who was shocked to discover that the Beatles’ original mono recordings of Sgt. Pepper actually sound much better than the stereo…
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TinyURL may have started the abbreviated URL trend, but others are capitalizing on it. Smart, the maker of those über-compact cars, encourages you to “use so-smart.be to park large url’s…
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This week one brand harnessed the power of Facebook connect. In order to grab the attention of risk-takers, the movie Crank High Voltage (the sequel to the first action-thriller-comedy) encouraged…
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As a fan of science fiction, it pains me to see the latest in rebranding and marketing genius from my beloved network–a switch from the sensible truncation of “Science Fiction”…
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Got that new “C-O-M-C-A-S-T” song stuck in your head? The catchy indie-folk tune is the only audio in a new Comcast TV spot about all the cool stuff you can do via their Triple-Play…
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Editor’s Note: Yes… some things are worth sharing, even two months late. Originally a post sent around by Sam Cannon, praise for this fantastic campaign reentered my inbox this week from…
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Just when everyone was getting comfortable with the last fall's redesign, Facebook is changing the game again. So what does the social network powerhouse have in store?
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Jose Palomino
Commented 5-31-2010
Excellent post, Marta! I like the ideas you presented on how consumer-led…
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