Main

07/ 2/2008

Subaru is Sexy

sumo.jpg This is a very smart and engaging site created for Subaru Canada.  Works on many levels.  The sumo wrestler injects the Japanese - read quality - aspect.  It is synergistic with the broadcast.  Leverages the reality shows like America's Next Top Model and also sells the vehicle in an engaging manner.  It provides the same walk around navigation of most auto sites, but truly puts the consumer in control.  You even get to look at your proofs and send them off to friends or a contest they sponsor.

While a half naked sumo may not be what I would consider sexy, the site certainly delivers on make a relatively non-descript vehicle, look..well hot...

http://www.sexysubaru.ca

Vito Greto

06/27/2008

The Great Office Nerf War!



This is not an exceptional experience in the usual sense of the word... However it is very funny and clever... Not sure if this is a viral campaign - I think it has to be.. However this is how I want to spend my Friday afternoons ;-) Also for those of us who have ever worked client side the sales versus IT theme is very relevant. Enjoy....

http://gizmodo.com/5018272/the-great-nerf-office-war 

Baron Conway

05/30/2008

Honda's Live TV Ad


I am definitely one of those people who hit the remote button but this spot would have kept me watching.
 
Imagine doing this with Volkswagen. They probably would have got to the G and then gone splat.
 
Adam Turinas

05/22/2008

Everything's Better With Monkeys

Seriously. It's the first law of advertising. As Levi's proves quite handily below. I'm not sure what manner of tranquilizers were required for filming, but this is one chill monkey.

05/ 7/2008

The Secret Behind Google Search Technology...

Google is powered by Post-It Notes.

For more interesting uses of Post-It Notes, check out the YouTube Post-It Notes contest, where users are encouraged to upload a video showing their unique use of the notes for the chance at $10,000.

Marta Strickland

05/ 1/2008

Emotional Conflict

allineed.jpgThis is one of the most inspiring videos I've seen in some time. It's Radiohead's latest video release. It takes on the issue of human trafficking.

An aside: How many ways can Thom Yorke debunk the music model in one year?

First the pay-as-you-go release.

Then the remix-it-your-way release.

Now the cause-marketing release.

Anyway, I love this video because I felt two emotions simultaneously. Innocence and exploitation. Warmth and emptiness. Virtue and guilt.

Emotional conflict is a timeless way to get people to connect to your idea, your campaign, your cause. This is incredibly fresh.

Bryan Fuhr

04/28/2008

Get Out and Play

Clever fun from Nokia.

http://www.get-out-and-play.com/

Adam J. Wilson

04/21/2008

You Gotta Have A Little...Ego

I've been a little jaded by the Facebook phenomenon lately and I needed a different fix... Enter Ego (still in beta) by Punch Entertainment, a little startup in Mountain View. These guys used to port console games to mobile phones for carriers like Sprint, Verizon, T-Mobile etc.

After playing it online for a day, I find that Ego is like a cross between a Tamagotchi, a Mii, Facebook and IM. Your avatar starts off with very basic attributes and levels up by developing a stronger persona or archetype through in-game interactions called Socializing. Going from high school to college to adulthood, you can be buddies with not only your friends, but with the whole American Idol crew, the folks from Lost (all AI driven) or random avatars with AI kicking in when they're not online - based on those users' past actions. As you progress in the game, you unlock rewards that help refine your personality instead of buying features.

Ego is built as a social networking game for mobile phones with online components through their site, a Facebook app and beyond. It was awarded "Most Innovative Game" at Game Developers Conference 2008. The target demographic is teens and up.

http://www.ego-city.com/

Nic Tan

04/11/2008

White Gold for Got Milk

A fake rocker who prefers milk to drugs! Hilarious.

There are a bunch of White Gold videos which have been posted on YouTube too.

http://whitegoldiswhitegold.com/

Euphenia Cheng

03/18/2008

VW Spot Leads with the Web site, not Vice-Versa!

In all my time working in web advertising with automotive companies, there has been a recurring theme, and that is what you see on the Web site supports what you see in TV and print media.  We've all seen a million high-budget, super-cool TV ads, most of which will stick the URL to their site at the very end.
 
Well, Volkswagen has decided to change that, by using TV media to support their Web site.
 
Check out this ad for their new site in it, they use a ton of actual screenshots and animations from the site. So, when you go to http://www.volkswagen.co.uk after seeing the ad, you're immediately familiar with it.  Plus, you get the feeling that you're really surfin' something special, because hey - you saw it on TV!
 
It's an incredibly refreshing thing to see, and even more proof that automotive companies are continuing to turn to digital media more and more for their advertising needs.

Daryl Brewer