Super Bowl commercials –marketing’s ultimate competition. In case you haven’t heard, real people outside our little world neither know nor care about Cannes and usually cannot pronounce it. By contrast, everyone knows about these commercials – the one-night American Idol competition for agencies and marketers. Hundreds of articles and rankings will tell you how Groupon [...]
The 2011 season of HBO’s True Blood is coming this summer and the vampire lovers in the office are buzzing about the possibilities of the opening episode. In last year’s season opening episode, the mobile phone carrying Vampire Queen ignores the advice of one her underlings to “discuss other options”. She promptly picks him up [...]
I have an original work by my favorite designer hanging in my office. I actually had the pleasure of watching him create it. He is four-years old and lives in my house and as he was drawing it, I asked, “What is it?” He replied, “Just designs, dad, just designs.” Exactly. Just designs. What good are [...]
Another year, another OMMA! MediaPost’s 2011 OMMA Global Conference recently featured our very own Marita Scarfi during a panel session on how social media is transforming agencies and how businesses are retooling to catch up with the consumer. That was actually the core theme of the 2 day event, including sessions on Mobile, Social, Video, [...]
When apportioning responsibility for social programs, many organizations make the determination between their current PR or Digital agencies. Considering the broader impact that social media can have and usually does have on an organization, this is too narrow a field to choose from. While either discipline can certainly provide input, expertise and direction, placing social [...]
I had a new Facebook experience this week that I hadn’t experienced before, or ever even considered. My Facebook friend Joe G. was not one of my best friends. We had mutual friends from college and had only socialized together in person a few times. But we knew enough of the same people that a few [...]
A few Organics recently attended the Cannes Lions International Festival of Creativity late last month, you may have seen us!
Here’s a roundup of videos and links from their activities in and previewing Cannes in case you didn’t.
Bloomberg Radio: “Organic’s Scarfi Discusses Cannes Festival”
“Organic CEO Marita Scarfi talks about the lack of women in creative”
“Organic team [...]
This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint, and 20th Century Fox.
With so much emphasis on attracting friends and followers online, little is worse for a marketer than losing [...]
by Carla Rover on Tuesday, December 20, 2011
Marita Scarfi rose through the ranks at Omnicom Group digital agency Organic to become CEO in 2010. Organic is one of the few digital agencies to boast of a woman at the top, particularly now that Laura Lang has moved on from Digitas to Time Inc. According to Scarfi, the [...]