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• January 2011 (0)

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• March 2011 (3)

  Creative Sensibility | Digital Copywriting Skills? Here are some Alts.

  Posted by Stephanie Park | March 28, 4:02 pm

  Recently, somewhere between putting an extra coat of varnish on a presentation deck and following hashtags about cheese dip, a friend passed me a really interesting article. The author, a freelance copywriter in the UK, outlined “the essential skills you need to know to be an effective digital copywriter.” I started in digital and am [...]

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  Creative Sensibility | Who Should Own Social Media?

  Posted by Stephanie Park | March 9, 4:04 pm

  If you follow the blogs and industry trade media like AdWeek and Ad Age, you may have read about this recent debate: who should own social media? Lately, this battle pits PR firms against digital marketing agencies, claiming that only one contender can own the coveted social media space.  But in reality it isn’t that [...]

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  Creative Sensibility | The Freedom of Simplicity: Ode to my iPad

  Posted by Stephanie Park | March 4, 4:09 pm

  Remember back in the day, when you logged onto the internet? You’d wait with bated breath, as your dial-up entertained you with sounds of random beeps and static. After an eternity, Netscape Navigator appeared on your bright orange iMac (if you were lucky). You’d use Alta Vista to search for the latest chat room and [...]

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• April 2011 (0)

• May 2011 (0)

• June 2011 (1)

  Creative Sensibility | Agency to Consumer Model: Working Differently

  Posted by Conor Brady | June 2, 9:25 am

  I want to share a concern that I have had for awhile: Are we only ever going to be as good as what our clients ask us for? What if they are asking us for the same thing all of the time? What if we want to try something different, and see what [...]

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• July 2011 (2)

  Creative Sensibility | The Cannes Design Jury: Small-To-Mid-Size Brands Shine With Inventive Design

  Posted by Conor Brady | July 1, 11:21 am

  June 24, 2011
  Looking at the diversity of work at the Design Lions Awards made me realize the effort it took to get that selection up on the screen. As a body of work I hope it gave inspiration and hope to all the designers in the audience that there are still lots of opportunities in [...]

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  Creative Sensibility | The Cannes Design Jury: Future Of Brand Design Is Multi-Disciplined, Experimental

  Posted by Conor Brady | July 1, 11:13 am

  June 22, 2011
  I just emerged from five days of jury debating that took nearly 1,800 design entries down to a 146-entry shortlist, ready for the awards announcements this evening. This was on the Design Jury, where we reviewed a collection of work that spanned all of the creative outlets, and–for me, maybe for the first time–sparked [...]

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• August 2011 (0)

• September 2011 (2)

  Creative Sensibility | 'Let's Move' with Ad Futures

  Posted by Threeminds Admin | September 30, 1:55 pm

  DDB. JWT. Deutch. Y&R. Organic???? Yes, Organic. Seems as though the big boys are making a little room for digital agencies to play in the sandbox. And we couldn’t be giddier.
  As part of over twenty top agencies, Organic was asked to join Advertising Futures, a volunteer program sponsored by Ad Week and Virtual Enterprises International. [...]

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  Creative Sensibility | Share Your Worst Day in Advertising!

  Posted by Threeminds Admin | September 27, 11:43 am

  Ever have one of those days?

  Do you have a “Worst Day in Advertising”story that will make some laugh and others shudder?
  You’re invited [...]

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• October 2011 (1)

  Creative Sensibility | 'Let's Move' with Ad Futures - Part II

  Posted by Threeminds Admin | October 17, 10:44 am

  On October 5, our team of five high schoolers presented their print ad at the Advertising Futures Competition as part of Advertising Week 2011. Since the assignment was to address both physical activity and diet as part of the Let’s Move initiative, the team chose to bring electronics and nutrition together as the basis of their idea.  Pushing [...]

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• November 2011 (2)

  Creative Sensibility | A Day in the Life of a Community Manager

  Posted by Threeminds Admin | November 15, 12:44 pm

  As the community manager for Kimberly-Clark’s U by Kotex brand, I’ve spent whole days talking about the different colors your period blood might be. In fact, I’m so desensitized to all things period/vagina that I’ve been known to whip out tampons in the middle of a restaurant in response to the question, “So, what do [...]

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  Creative Sensibility | The Meth Project - Interview with Organic ECD Brad Mancuso

  Posted by Threeminds Admin | November 10, 2:13 pm

  Communicating drug advice to teens is a tough sell. Trying to get a tech-savvy, media inundated audience to listen is a hard enough task, let alone getting them to listen to ‘advice’. That’s why we don’t envy San Francisco-based agency Organic Inc, the digital shop tasked by The Meth Project to convey [...]

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• December 2011 (1)

  Creative Sensibility | Turning The Corner: Industry Reflections On 2011

  Posted by Conor Brady | December 21, 4:14 pm

  Excerpt from a SHOOT Staff Report – December 16, 2011
  To gain insight into where we’ve been in 2011 and what from this past year can help us in the future, SHOOT posed the following pair of survey questions to a cross-section of industry folk:

  What do you regard as being the most important industry lesson or lessons [...]

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