Today’s marketer has to wrestle with a plethora of new platforms,
channels, and delivery medium. She needs to deliver emotionally
resonating messaging to online, offline, out of home, set top, personal
computer, mobile, laptop, occasionally connected, touch sensitive, and
always on devices.
A week or two ago, Randall Rothenberg’s post on “heartbeats and mouse clicks”
broke open a topic that has [...]