How To Do TestFlight Enterprise Distribution of iOS Apps Created in FlashBuilder (mouthful, whew!)
Say you’ve got a FlashBuilder 4.6 Mobile Project (for iOS) and want to use your Apple Enterprise Development Account to distribute your application too 100+ users via TestFlight. Just follow the yellow brick road…
(1) Login to the iOS Provisioning Portal > Certificates > [...]
By Anna Banks Thursday, Jan. 19, 2012
Enabled by the multi-faceted capabilities of the tablet, mobile is poised to revolutionize the classroom in the near term. But with its new skill sets and hyper-personalization, it’s not just the classroom that will change, but teen expectations for marketing and our ability to deliver personalized and relevant [...]
Part 5 of 5 in Todd’s CES Tech Report coverage.
So, really, what did CES 2012 mean? Besides awful food, huge lines, and four days of extreme product overload and talks?
Game Changers. Maybe 2 or 3.
Out of the entire show, I thought there were perhaps three game-changers, for large values of game. And one confused game that’s changing.
Part 4 of 5 in Todd’s CES Tech Report coverage.
CES was overwhelming and exhausting. I kept finding new hallways packed with booths, or stumbling upon interesting vendors squirreled away in hotel rooms at Las Vegas Hilton. It truly is too big, and they need to split it up, either by category or having two a [...]
Part 3 of 5 in Todd’s CES Tech Report coverage.
Even with the NAIS going on in Detroit, several global auto manufacturers were on hand at CES 2012 to show off, well, “connected” cars and “smart” infotainment. I mean, if we’re busy stovetops as “connected” and “smart”, why not cars.
Ford, Kia, Mercedes and BMW were [...]
A few months ago, Todd and I were lucky enough to get invited to spend a day at HP/Labs in Palo Alto. During that day we were exposed to a LOT of cool stuff, and out of that experience we formed a joint initiative with HP Labs to get some of that tech out of [...]
*By Rick Mathieson on GENWOW
On the heels of its designation as Ad Age’s “Comeback Agency of the Year,” Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent interview with Pasqua, we get a sense of mobile’s role in the post-modern marketing firm, and how it will [...]
In this interview, we hear from Steve Kerho, Organic’s SVP of Strategy, Media and Analytics.
You’ve had an outstanding career with some really impressive accomplishments. What has your experience taught you about sponsorships, and where do you think the real value is?
I think sponsorships are a really important touch point within the marketing mix. There are [...]
In the week leading up to Valentine’s Day, our San Francisco and New York offices held a fundraiser benefitting the American Heart Association.
Organics could send a sweet to fellow employees for as little as $1 (or more). The candies were delivered to desks yesterday, and thanks to everyone’s generosity, we raised over $600!
To donate directly to [...]
It’s no secret, tablets are taking the world by storm, and are quickly gaining followers in the business world, in schools, and in the homes of many technology lovers. They are the popular trend that gives you the capability to be mobile and at the same time, connect to the internet, check your email, have [...]
From SXSW Interactive -
After the torrential rain finally cleared up in Austin, I decided to venture across the street from the convention center towards Google Village and take in a few talks on what’s new from the “Big G”. To my surprise, the village is literally a full residential block with houses devoted to Google [...]
Often I think we underestimate the caliber of the work we do here. I went to SXSW thoroughly expecting to be blown away, (like I was when I last attended three years ago). Instead, most the “hot new” items we downloaded to our phones over six months ago (á la Instagram and Path.) The mix [...]
Even as a first-time attendee, it was quickly obvious that what you hear and observe off the stage at SXSW tends to be lot more interesting than what is on it. But then, this is not your average digital conference. Where else would you see 12 year old panelists and people attending sessions with newborns [...]
We’re winding down our time here in Austin, and the nerd masses are readying to vacate town to be replaced by the much hipper and edgier music crowd. Looking back on our talks and sessions over the past few days, we’ve been able to find some takeaways that will help our work practices going forward [...]
Improvements Needed to the Wisdom of Crowds
SXSW offers a deluge of content to try and digest; it’s difficult to make sense of it all. The holy grail of the “Social/ Mobile/ Local” trinity is a tired but obvious reoccurring theme of the conference, an unavoidable trend given the history of SXSW launching the Twitters [...]
We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This is the group (those born after 1998) that won’t be able to comprehend life before the Internet and won’t even remember life before the smartphone or tablet. Email will be [...]
This past weekend saw a great turnout for the Interaction Designers Association REDUX – a recap of talks originally presented in Dublin, Ireland in early February. The San Francisco chapter of the IxDA gathered at Adobe in China Basin on a glorious spring day. Still weary from a winter full of rain, we were all eager to [...]
From May 14-18, Organic participated in City Harvest’s annual “Skip Lunch, Fight Hunger” initiative. This cross-office initiative asked Organics to donate what they would normally spend on lunch to help feed hungry children.
More than 1.7 million New Yorkers currently live in poverty, struggling to afford basic necessities such as rent and medical care and put food on [...]
Last night’s 3-1 win and post-game dinner at Congee Village was so fun that we figured it was time to do a quick mid-season review.
Organic’s volleyball team is now 7 wins, 8 losses, and as Justin says “Right in the middle of the pack is where we want to be. ”
A few highlights include:
Ali SMASH’s face [...]
Media Life Magazine sat down with Steve Kerho, SVP of Strategy, Media & Analytics about the future of the digital newfront. The original interview was published here.
By Diego Vasquez
Last month online video sites held their own version of the upfront, where they gave elaborate presentations to media buyers and advertisers aimed at convincing them that [...]
As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just send tablet users to my desktop site?”
Most of these questions are topics of intense debate and few have an easy answer. When it comes to mobile, [...]
via Contagious Magazine
The legendary creators of Coca-Cola’s ‘Hilltop’ commercial and Alka-Seltzer’s ‘I can’t believe I ate the whole thing’ spot each stepped up from the crowd to share long-buried memories of adland misadventure. In town to take part in Google’s Project Re:Brief seminar, Harvey and Bob went head to head with a competitive field that included Tom Morton from Euro RSCG [...]
Our VP of Strategy, Anna Banks, chats with Adweek about the social tween.
By Sharon M. Goldman
Like generations before them, growing girls are still “freaked out” by their changing bodies. What is different for today’s 8-12 year olds is their willingness to discuss that fact with total strangers.
Doing research for Kimberly-Clark’s “U By Kotex” youth-oriented sanitary [...]
Our VP of Technology, Todd Drake, recently spoke to Mobile Marketer magazine about multiscreen viewing and TV companion apps. Read below for his comments on the value of TV ads and check-ins.
By Lauren Johnson
June 11, 2012
ITV saw success via Shazam-enabled campaign
Second-screen applications, sound recognition and SMS are just some of the ways that marketers are [...]
*Our resident U by Kotex community manager Leah Sipher-Mann recently contributed to an Advantages Magazine on “How to Do Anything Better”. Read on for her excerpt below, and for more on networking, making a first impression, being a wine expert and making the most of trade shows, read the full article here.
Twitter can be daunting for [...]
A new way to enhance your intimate moments, Poise Personal Lubricant is made without glycerin, parabens and any fragrances.
A new way to enhance a successful launch, Poise Personal Lubricant cake is also made without glycerin, parabens and any fragrances – at least that’s what we told all the attendees at the recent Poise.com Launch Party [...]
The competition and the heat were high Thursday for Organic Detroit’s 3rd Annual Chili Cook-off where a hungry crowd tasted an array of chili recipes, enjoyed watermelon and strawberry margaritas and cheered on their chef colleagues. What do we do when the temperature is above 90⁰? It’s never too HOT in the kitchen for Organic.
Our SVP of Corporate Development, Shane Ginsberg, was asked by iMedia Connection to talk about Myspace’s recent revitalization. View the published article here, or read more below.
The current status of Myspace is this: The pioneering social media once-giant just might get the last laugh when all is said and done.
You’re laughing, aren’t you?
Admit it [...]