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• January 2012 (5)

  View Source | Enterprise Distribution of iOS AIR Apps Made Easy

  Posted by Jordan Gray | January 26, 6:00 pm

  How To Do TestFlight Enterprise Distribution of iOS Apps Created in FlashBuilder (mouthful, whew!)
  Say you’ve got a FlashBuilder 4.6 Mobile Project (for iOS) and want to use your Apple Enterprise Development Account to distribute your application too 100+ users via TestFlight. Just follow the yellow brick road…
  (1) Login to the iOS Provisioning Portal > Certificates > [...]

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  Beyond the Brief | Teaching The Next Generation Of Digital Natives

  Posted by Anna Banks | January 24, 12:07 pm

  By Anna Banks Thursday, Jan. 19, 2012
  Enabled by the multi-faceted capabilities of the tablet, mobile is poised to revolutionize the classroom in the near term. But with its new skill sets and hyper-personalization, it’s not just the classroom that will change, but teen expectations for marketing and our ability to deliver personalized and relevant [...]

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  View Source | CES Wrap-up: Perish the Thought

  Posted by Todd Drake | January 20, 2:57 pm

  Part 5 of 5 in Todd’s CES Tech Report coverage.
  So, really, what did CES 2012 mean? Besides awful food, huge lines, and four days of extreme product overload and talks?
  Game Changers. Maybe 2 or 3.
  Out of the entire show, I thought there were perhaps three game-changers, for large values of game.  And one confused game that’s changing.
  There [...]

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  View Source | CES Wrap-up: Odds and Ends

  Posted by Todd Drake | January 20, 1:25 pm

  Part 4 of 5 in Todd’s CES Tech Report coverage.
  CES was overwhelming and exhausting. I kept finding new hallways packed with booths, or stumbling upon interesting vendors squirreled away in hotel rooms at Las Vegas Hilton.  It truly is too big, and they need to split it up, either by category or having two a [...]

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  View Source | CES Tech Report: Car as a Platform

  Posted by Todd Drake | January 19, 6:11 pm

  Part 3 of 5 in Todd’s CES Tech Report coverage.
  Even with the NAIS going on in Detroit, several global auto manufacturers were on hand at CES 2012 to show off, well, “connected” cars and “smart” infotainment.  I mean, if we’re busy stovetops as “connected” and “smart”, why not cars.
  Ford, Kia, Mercedes and BMW were [...]

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• February 2012 (5)

  Creative Sensibility | Measuring Oscar Sentiment with Awards Meter

  Posted by Conor Brady | February 24, 4:26 pm

  A few months ago, Todd and I were lucky enough to get invited to spend a day at HP/Labs in Palo Alto. During that day we were exposed to a LOT of cool stuff, and out of that experience we formed a joint initiative with HP Labs to get some of that tech out of [...]

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  View Source | Q&A with Rachel Pasqua on Mobile Marketing

  Posted by Threeminds Admin | February 23, 11:50 am

  *By Rick Mathieson on GENWOW

  On the heels of its designation as Ad Age’s “Comeback Agency of the Year,” Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
  In part one of my recent interview with Pasqua, we get a sense of mobile’s role in the post-modern marketing firm, and how it will [...]

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  Strength in Numbers | On Nissan, the Heisman and digital sponsorships

  Posted by Threeminds Admin | February 16, 2:41 pm

  In this interview, we hear from Steve Kerho, Organic’s SVP of Strategy, Media and Analytics.

  You’ve had an outstanding career with some really impressive accomplishments. What has your experience taught you about sponsorships, and where do you think the real value is?
  I think sponsorships are a really important touch point within the marketing mix. There are [...]

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  Culture | Candygrams for Charity

  Posted by Stephanie Park | February 15, 1:35 pm

  In the week leading up to Valentine’s Day, our San Francisco and New York offices held a fundraiser benefitting the American Heart Association.
  Organics could send a sweet to fellow employees for as little as $1 (or more). The candies were delivered to desks yesterday, and thanks to everyone’s generosity, we raised over $600!
  To donate directly to [...]

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  Strength in Numbers | Tablets, an Advertising Opportunity Not to be Overlooked

  Posted by Stephanie Park | February 13, 5:41 pm

  It’s no secret, tablets are taking the world by storm, and are quickly gaining followers in the business world, in schools, and in the homes of many technology lovers.   They are the popular trend that gives you the capability to be mobile and at the same time, connect to the internet, check your email, have [...]

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• March 2012 (5)

  Creative Sensibility | A Refresh of a Coke Classic

  Posted by Threeminds Admin | March 15, 8:00 am

  From SXSW Interactive -
  After the torrential rain finally cleared up in Austin, I decided to venture across the street from the convention center towards Google Village and take in a few talks on what’s new from the “Big G”. To my surprise, the village is literally a full residential block with houses devoted to Google [...]

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  Beyond the Brief | Pearls in the Pig Pile: SXSWi 2012

  Posted by Anna Banks | March 15, 8:00 am

  Often I think we underestimate the caliber of the work we do here.  I went to SXSW thoroughly expecting to be blown away, (like I was when I last attended three years ago).  Instead, most the “hot new” items we downloaded to our phones over six months ago (á la Instagram and Path.)  The mix [...]

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  Beyond the Brief | "More Mobile than Before" SXSWi 2012

  Posted by Threeminds Admin | March 15, 7:00 am

  Even as a first-time attendee, it was quickly obvious that what you hear and observe off the stage at SXSW tends to be lot more interesting than what is on it. But then, this is not your average digital conference. Where else would you see 12 year old panelists and people attending sessions with newborns [...]

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  Creative Sensibility | SXSW 2012 Recap (3 of 3): Oversubscribed Serendipity

  Posted by Nick Cawthon | March 14, 10:56 am

  We’re winding down our time here in Austin, and the nerd masses are readying to vacate town to be replaced by the much hipper and edgier music crowd. Looking back on our talks and sessions over the past few days, we’ve been able to find some takeaways that will help our work practices going forward [...]

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  Creative Sensibility | SXSW 2012 Recap (2 of 3): Trends in Talks & Panels

  Posted by Nick Cawthon | March 13, 12:31 pm

  Improvements Needed to the Wisdom of Crowds
  SXSW offers a deluge of content to try and digest; it’s difficult to make sense of it all. The holy grail of the “Social/ Mobile/ Local” trinity is a tired but obvious reoccurring theme of the conference, an unavoidable trend given the history of SXSW launching the Twitters [...]

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• April 2012 (2)

  Beyond the Brief | Reaching the continually connected: Marketing to Gen C

  Posted by Anna Banks | April 25, 2:26 pm

  We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This is the group (those born after 1998) that won’t be able to comprehend life before the Internet and won’t even remember life before the smartphone or tablet. Email will be [...]

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  Creative Sensibility | OUI Brave a NUI World

  Posted by Nick Cawthon | April 9, 3:05 pm

  This past weekend saw a great turnout for the Interaction Designers Association REDUX – a recap of talks originally presented in Dublin, Ireland in early February. The San Francisco chapter of the IxDA gathered at Adobe in China Basin on a glorious spring day. Still weary from a winter full of rain, we were all eager to [...]

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• May 2012 (5)

  Culture | Skip Lunch, Fight Hunger

  Posted by Threeminds Admin | May 23, 8:00 am

  From May 14-18, Organic participated in City Harvest’s annual “Skip Lunch, Fight Hunger” initiative. This cross-office initiative asked Organics to donate what they would normally spend on lunch to help feed hungry children.
  More than 1.7 million New Yorkers currently live in poverty, struggling to afford basic necessities such as rent and medical care and put food on [...]

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  Culture | NY Organic Volleyball Team Strategy: “Get it over!”

  Posted by Threeminds Admin | May 22, 8:00 am

  Last night’s 3-1 win and post-game dinner at Congee Village was so fun that we figured it was time to do a quick mid-season review.
  Organic’s volleyball team is now 7 wins, 8 losses, and as Justin says “Right in the middle of the pack is where we want to be. ”
  A few highlights include:

  Ali SMASH’s face [...]

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  Beyond the Brief | Lessons From The Very First Digital Newfront

  Posted by Steve Kerho | May 16, 3:32 pm

  Media Life Magazine sat down with Steve Kerho, SVP of Strategy, Media & Analytics about the future of the digital newfront. The original interview was published here.

  By Diego Vasquez
  Last month online video sites held their own version of the upfront, where they gave elaborate presentations to media buyers and advertisers aimed at convincing them that [...]

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  Grey Matter | Pinterest?

  Posted by Threeminds Admin | May 14, 5:03 pm

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  View Source | Does Your Agency Need A “Mobile Lead”?

  Posted by Threeminds Admin | May 9, 8:00 am

  As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just send tablet users to my desktop site?”
  Most of these questions are topics of intense debate and few have an easy answer. When it comes to mobile, [...]

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• June 2012 (4)

  Creative Sensibility | "My Worst Day In Advertising" Takes Cannes

  Posted by Threeminds Admin | June 28, 3:13 pm

  via Contagious Magazine
  The legendary creators of Coca-Cola’s ‘Hilltop’ commercial and Alka-Seltzer’s ‘I can’t believe I ate the whole thing’ spot each stepped up from the crowd to share long-buried memories of adland misadventure. In town to take part in Google’s Project Re:Brief seminar, Harvey and Bob went head to head with a competitive field that included Tom Morton from Euro RSCG [...]

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  Beyond the Brief | Adweek: The Social Tween

  Posted by Anna Banks | June 26, 3:09 pm

  Our VP of Strategy, Anna Banks, chats with Adweek about the social tween.

  By Sharon M. Goldman
  Like generations before them, growing girls are still “freaked out” by their changing bodies. What is different for today’s 8-12 year olds is their willingness to discuss that fact with total strangers.
  Doing research for Kimberly-Clark’s “U By Kotex” youth-oriented sanitary [...]

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  View Source | Multiscreen Viewing: Distracting or Engaging?

  Posted by Todd Drake | June 18, 1:28 pm

  Our VP of Technology, Todd Drake, recently spoke to Mobile Marketer magazine about multiscreen viewing and TV companion apps. Read below for his comments on the value of TV ads and check-ins.
  By Lauren Johnson
  June 11, 2012
  ITV saw success via Shazam-enabled campaign
  Second-screen applications, sound recognition and SMS are just some of the ways that marketers are [...]

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  Creative Sensibility | How to Stake Out Your Spot on Twitter

  Posted by Threeminds Admin | June 5, 12:27 pm

  *Our resident U by Kotex community manager Leah Sipher-Mann recently contributed to an Advantages Magazine on “How to Do Anything Better”. Read on for her excerpt below, and for more on networking, making a first impression, being a wine expert and making the most of trade shows, read the full article here.

  Twitter can be daunting for [...]

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• July 2012 (2)

  Culture | Poise Launch Party

  Posted by Threeminds Admin | July 24, 2:59 pm

  A new way to enhance your intimate moments, Poise Personal Lubricant is made without glycerin, parabens and any fragrances.
  A new way to enhance a successful launch, Poise Personal Lubricant cake is also made without glycerin, parabens and any fragrances – at least that’s what we told all the attendees at the recent Poise.com Launch Party [...]

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  Culture | A Chili Cook-Off Beer Bash

  Posted by Threeminds Admin | July 2, 1:35 pm

  The competition and the heat were high Thursday for Organic Detroit’s 3rd Annual Chili Cook-off where a hungry crowd tasted an array of chili recipes, enjoyed watermelon and strawberry margaritas and cheered on their chef colleagues. What do we do when the temperature is above 90⁰?  It’s never too HOT in the kitchen for Organic.
  Our [...]

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• August 2012 (1)

  Proof and Concept | 5 reasons Myspace is making a comeback

  Posted by Threeminds Admin | August 1, 11:38 am

  Our SVP of Corporate Development, Shane Ginsberg, was asked by iMedia Connection to talk about Myspace’s recent revitalization. View the published article here, or read more below.

  The current status of Myspace is this: The pioneering social media once-giant just might get the last laugh when all is said and done.
  You’re laughing, aren’t you?
  Don’t laugh.
  Admit it [...]

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• September 2012 (0)

• October 2012 (0)

• November 2012 (0)

• December 2012 (0)