I wasn’t expecting much from Lemon Grass Thai. It’s sparsely decorated, and generally looks like one of those places that does the bare minimum to pass for whatever type of food it’s selling.
With all the posts we had leading up to the holidays, someone had to break the ice with some holiday gift bragging. So I’d like to introduce you to Pierre — Pierre Noel Chomplins the Christmas cat, to be exact. And being a black cat, he’s good for Halloween too.
Getting Pierre was a total surprise, [...]
We all recognize that search is a powerful and critical part of every media plan. But search media is fundamentally different from other types of media. One of the key differences is that the majority of search impressions are free and this is radically different from broadcast, print or online display media. In each of [...]
In keeping up with the state of Kinect development, of course I saw the news that Microsoft has announced they will be releasing an official SDK (Gizmodo coverage). In my view this is a good step, but I don’t see it heralding a revolutionary increase in the sophistication of Kinect applications.
The good stems more from a support [...]
JC Penney is now the poster boy (or girl) for bad behavior in SEO. They broke one of the cardinal rules of search engine optimization and bought massive amounts of paid links. They were caught by Google thanks to a NY Times article. Their punishment? A huge decrease in natural search traffic thanks to algorithmic and manual penalties by Google (and possibly millions of dollars in lost revenue). So, why did this happen and what does it mean for advertisers? I’ll give you a hint – it means a lot of hard work is in store for advertisers as they look to build architecture, content and links with a “white hat” on
Super Bowl commercials –marketing’s ultimate competition. In case you haven’t heard, real people outside our little world neither know nor care about Cannes and usually cannot pronounce it. By contrast, everyone knows about these commercials – the one-night American Idol competition for agencies and marketers. Hundreds of articles and rankings will tell you how Groupon [...]
Every client has good intentions when kicking off their digital strategy initiatives. Building your business, growing competitive footprint and deepening customer relationships are all lofty ambitions when sending out an RFP. Once projects get rolling you have the very real need of being and being seen as effective and efficient within your organization.
Yet with client-agency [...]
The 2011 season of HBO’s True Blood is coming this summer and the vampire lovers in the office are buzzing about the possibilities of the opening episode. In last year’s season opening episode, the mobile phone carrying Vampire Queen ignores the advice of one her underlings to “discuss other options”. She promptly picks him up [...]
Recently, somewhere between putting an extra coat of varnish on a presentation deck and following hashtags about cheese dip, a friend passed me a really interesting article. The author, a freelance copywriter in the UK, outlined “the essential skills you need to know to be an effective digital copywriter.” I started in digital and am [...]
I have an original work by my favorite designer hanging in my office. I actually had the pleasure of watching him create it. He is four-years old and lives in my house and as he was drawing it, I asked, “What is it?” He replied, “Just designs, dad, just designs.” Exactly. Just designs. What good are [...]
I have been doing requirements gathering sessions for over fifteen years and I have dealt with people of all shapes and sizes. Some make the process easier than others. The trick is to know who you are dealing with and find a way to work with all of them in order to achieve your goals.
I have [...]
With the UK’s Royal Wedding just two days away, Buckingham Palace is doing everything it can to drum up excitement, especially amongst youngsters. In a recent poll by British newspaper the Sunday Mirror, barely half of respondents ages 18 to 24 were excited about the wedding, compared to 68 percent of those over 65. So [...]
I recently read an article by Mary Gorman and Ellen Gottesdiener, which asked the question, “Are your software development practices jumping the shark?” As a technical analyst in a digital advertising agency, I speak with certainty that our practices are continuously changing and improving and that a truer statement would be that we ‘reinvent the shark.’ [...]
We are the only members of our family who don’t live in the Greater Boston area. We moved to the Bay Area almost 15 years ago and many temperate winters later, we find our roots have shifted West, although we still carry our childhood city in our deep hearts’ core. We feel a certain, misguided [...]
The green of the outfield, the faces of fans
The crack of the bat and the shake of the stands
The rounding of bases, the shagging of flies
The flaming of rivalries from times gone by(s).
The gulping down hot dogs and swigging of beer
The wave and The Beard and the roar and the cheer
The innings-gone-extra, the chase of [...]
The children of Organic Detroit learned Earth Day values and enjoyed cookies on “Bring Your Kids to Work Day” 2011, themed “The World Is Yours.”
Both Earth Day and Kids Day were hugely successful this year. We started the week off by donating 150 old CRT monitors, to Goodwill to be completely reused and recycled. This [...]
I’ve been watching social media become an increasingly larger part of my daily media consumption. A little Twitter here, a little Flipbook there, a dash of Groupon just in case I’m missing out. Sprinkle in my LinkedIn Answers obsession. Don’t forget my FourSquare death battle either. Those are just personal consumption patterns. [...]
She is the Aphrodite of Advertising. She is the Cupid’s catch of cross-channel marketing. She is the ultimate Organic Goddess of Love. She is. Serena. Reno.
Serena once recreated the Seven Ancient Wonders of the World in the Organic SF kitchen, using only cheese sticks and bagels. Her Moleskin carvings are on display at the [...]
Twitter, Facebook, the blogosphere, online mags, consumer forums, online newswires…the endpoints seem endless where your brand’s image can be enhanced (or damaged). Need to keep track of your brand image?…where do you look? Track tweets? Monitor your Facebook page for posts? Surf online forums and chat rooms? Even if you are willing and able to [...]
If you work in advertising, then you’ve probably spent plenty of time crammed into a coach-class seat on a seven-leg, fifteen-hour aerial journey that began in hell and ended in Duluth. (Or possibly the other way around.) During those endless hours, did you ever think to yourself, ‘You know, somebody’s getting paid to drive this [...]
The iCade is an 99$ barcade kit that’s designed to be used with an iPad. But shortly after putting mine together, I discovered the list of supported iPad games is painfully limited. So I did as any self-respecting retro-gamer would and jailbroke replaced the iPad with a more versatile computer: the EXOPC Slate running Windows [...]
It strikes as somewhat ironic – or self-centered perhaps – that every time you engage somebody in our industry about “the future” or “keeping up,” their typical response is “the industry is changing too fast to keep up.” I’ve been hearing that for as long as I’ve been in the industry so it does feel [...]
Image Credit: By photonburst
In May of 2011 I spoke at CoDaMe, an Art & Technology party in San Francisco. It was scheduled as an after party to the Google-IO conference so we had plenty of nerds in attendance with an awakened eye for aesthetics, including a nice turn out from my co-workers at Organic.
Beat The [...]
On June 9th, I was able to put my Inspiration Workshop shoes on again and teach another course.
During the last workshop, I was able to make the art of collage accessible to everyone. This time, I thought, why not make painting accessible to everyone? I taught a workshop titled Feeeeel the Paint, where we were [...]
When I began this job under the title of “Marketing Intelligence Intern,” I had no idea what to expect. My digital analytics knowledge was nominal and I was an entry level Excel user. Before I started here, I believed an average work day for a digital analyst consisted mostly of staring at spreadsheets. After working [...]
Imagine this: I walk into my parents’ home to find my little brother sitting on the couch sucking lemonade through a squeeze bottle that Mom uses to put sweet n’ sour sauce in.
“Jackers–What the heck!”
“Mom says that we can’t put lemonade in a water bottle and I can’t have cups on the couch.”
This was the [...]
As the world’s population doubles in the next 40 years, the Malthusian half of me wants to say there is no way on earth (pun intended) our planet can support this exponential growth.
But there is hope, and it is spelled D-E-S-I-G-N.
With each passing year, technology improves far beyond our expectations. But technology alone is not [...]
What does innovation mean to me? For some, it can be mean design with a purpose, or a brand new idea that breaks through the clutter of today’s advertising. However, for me, innovation means a new form of art or way of thinking that extends beyond the initial stage of, “Wow! That’s awesome!” Innovation can [...]
As I grew up behind goofy, blunt bangs and big, round glasses between the ages of 8-14, I was born into a family of dual identities. Being the first child in my dad’s family to be born on American soil, there has been a constant tug-of-war of cultural conflicts between my traditional Chinese parents, and [...]
CRM as a term has been hijacked to infer that mass contact via mail was about building relationships, rather than just seeking a sub-1% response rate for upsell and cross-sell. For reasons of scale, the strategic focus often slipped from the top 20% of consumers that drive the majority of value and the next [...]
Google+ has been around for a little over a month now and we’ve all been busy settling in and exploring this new space. In the process I’ve been forming some opinions on how each of the main features may impact, and be used in, campaigns.
Although Google+ is mostly thought of as lining up against Facebook, I find [...]
If you’ve been following the Culture channel, you’ve also been following our Farm interns’ progress throughout their 8 weeks at Organic. They’ve contributed blogs about our key values and learned much about our mission and vision, to transform the nature of marketing. They’ve also gained real world experience of digital marketing practices and were able [...]
With many predicting the death of the ad network, 2011 was supposed to be a watershed moment in the world of display advertising. Much of what was trumpeted was that greater transparency could be had by using a Demand Side Platform (DSP)–no more black box–driving greater insights into your audience for smarter [...]
DDB. JWT. Deutch. Y&R. Organic???? Yes, Organic. Seems as though the big boys are making a little room for digital agencies to play in the sandbox. And we couldn’t be giddier.
As part of over twenty top agencies, Organic was asked to join Advertising Futures, a volunteer program sponsored by Ad Week and Virtual Enterprises International. [...]
Ever have one of those days?
Do you have a “Worst Day in Advertising”story that will make some laugh and others shudder?
You’re invited [...]
As part of Omnicom’s strategic partnership with the University of Pennsylvania’s Wharton School, Organic engaged with the Wharton Customer Analytics Initiative to dive into the great online debate of how to properly attribute conversion credit to online media.
Over 18 months, Organic worked with the Wharton team along with researchers around the country to investigate this [...]
On October 5, our team of five high schoolers presented their print ad at the Advertising Futures Competition as part of Advertising Week 2011. Since the assignment was to address both physical activity and diet as part of the Let’s Move initiative, the team chose to bring electronics and nutrition together as the basis of their idea. Pushing [...]
That is the question.
And for some San Francisco Organics, the answer is an enthusiastic “oh yah – let’s run!” We are hitting the streets, in the purely athletic sense, on Tuesday nights for “Run, Organics, Run.” And I’ll be honest, when I started this group I had visions of us bounding up the Coit Tower [...]
Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it underscores the need to ensure that our direct-response efforts are as effective as possible.
In support of greater effectiveness, I have listed five [...]
The term “gamer” used to conjure images of guys locked up in basements playing video games all night. But over the past few years gaming has increasingly become part of our everyday life. According to Forrester research, 60% of consumers play video games online in a typical week – largely driven by casual games amplified [...]
This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint, and 20th Century Fox.
With so much emphasis on attracting friends and followers online, little is worse for a marketer than losing [...]
More often than not, when two people or groups are trying to compare metrics, they do not match because the comparisons are not “apples to apples.” Without consistent definitions for data points across an organization, this struggle will be far too common of an occurrence.
This can be quite apparent when reviewing performance with your CMO [...]
Well folks, we are halfway through the mustachioed month of Movember (formerly known as November), where guys worldwide grow a ‘lil facial hair under their nose and raise funds and awareness for prostate cancer research and prevention.
A daring group of Organic gentleman are participating this year. We’ve checked in with a few of them for [...]
As the community manager for Kimberly-Clark’s U by Kotex brand, I’ve spent whole days talking about the different colors your period blood might be. In fact, I’m so desensitized to all things period/vagina that I’ve been known to whip out tampons in the middle of a restaurant in response to the question, “So, what do [...]
You’re at a client workshop, everyone around the table, everyone aligning and card-sorting and so on. Then you’re out in the hallway looking for coffee, and the IT guy pulls you aside and, sotto voce, says, “Well, we’re perfectly aligned except on the part about what they want to do.”
Or how many software-as-a-service vendors know [...]
Excerpt from a SHOOT Staff Report – December 16, 2011
To gain insight into where we’ve been in 2011 and what from this past year can help us in the future, SHOOT posed the following pair of survey questions to a cross-section of industry folk:
What do you regard as being the most important industry lesson or lessons [...]
by Carla Rover on Tuesday, December 20, 2011
Marita Scarfi rose through the ranks at Omnicom Group digital agency Organic to become CEO in 2010. Organic is one of the few digital agencies to boast of a woman at the top, particularly now that Laura Lang has moved on from Digitas to Time Inc. According to Scarfi, the [...]
Last week, Megan Hui hosted an Inspiration Workshop in the New York office sharing her recent travels through India. During the workshop, she shared her personal experience volunteering in the slums of Delhi earlier this year. The pictures, videos and stories about the people she encountered were both heartbreaking yet inspiring (she even climbed Garage [...]
There is a very large spectrum to assuring the quality of a web site/page for Search Engine Optimization (SEO). At Organic we understand SEO is foundational to our business and is KEY for multi-channel marketing; when used properly we can push a single message at the same time to our client’s customers.
In order to accomplish [...]