We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This is the group (those born after 1998) that won’t be able to comprehend life before the Internet and won’t even remember life before the smartphone or tablet. Email will be [...]

This past weekend saw a great turnout for the Interaction Designers Association REDUX – a recap of talks originally presented in Dublin, Ireland in early February. The San Francisco chapter of the IxDA gathered at Adobe in China Basin on a glorious spring day. Still weary from a winter full of rain, we were all eager to [...]