A new way to enhance your intimate moments, Poise Personal Lubricant is made without glycerin, parabens and any fragrances.

A new way to enhance a successful launch, Poise Personal Lubricant cake is also made without glycerin, parabens and any fragrances – at least that’s what we told all the attendees at the recent Poise.com Launch Party in Detroit.

Before cutting into the cake, we raised our plastic champagne glasses to toast a job well done. In short, the Poise team launched: a completely redesigned poise.com to support the brand expanding into the world of menopause category; a full suite new social sites for Poise; and a full mobile site complete with every product in the Poise family, real stories from real women, expert articles and much, much more.

Once the champagne, beer and wine started flowing, it was time to dive into our masterpiece of hot pink frosting and decadent chocolate sponge cake. How good was it?

“Almost as good as my mom’s lube cake,” admitted hotshot designer Frederick Orlando. Now that’s a compliment!

Bravo, Team Poise, bravo.

Stephen Timblin is an Associate Creative Director at Organic