*By Rick Mathieson on GENWOW
On the heels of its designation as Ad Age’s “Comeback Agency of the Year,” Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent interview with Pasqua, we get a sense of mobile’s role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we’ll review mobile’s role in this month’s Super Bowl advertising – and what it all could mean for mobile integration moving forward.
For the record, Rachel Pasqua, Organic’s new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it.
Listen: Q&A with Rachel Pasqua Part 1
You’ll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in One Hour A Day (Wiley) that Pasqua is writing with eMarketer analyst Noah Elkin (listen here as Elkin interviews me about QR codes for an eMarketer report on QR code best practices).
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In part two of my interview with Pasqua, we begin a discussion about this month’s Super Bowl advertising and mobile’s varied role as an activation or response mechanism – starting with audio activation ala Shazam and yes, more about cilantro.
Listen: Q&A with Rachel Pasqua Part 2
Orginally posted on Rick Mathieson’s GENWOW blog found here and here.
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