This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint, and 20th Century Fox.
With so much emphasis on attracting friends and followers online, little is worse for a marketer than losing [...]

More often than not, when two people or groups are trying to compare metrics, they do not match because the comparisons are not “apples to apples.”  Without consistent definitions for data points across an organization, this struggle will be far too common of an occurrence.
This can be quite apparent when reviewing performance with your CMO [...]

Well folks, we are halfway through the mustachioed month of Movember (formerly known as November), where guys worldwide grow a ‘lil facial hair under their nose and raise funds and awareness for prostate cancer research and prevention.
A daring group of Organic gentleman are participating this year. We’ve checked in with a few of them for [...]

As the community manager for Kimberly-Clark’s U by Kotex brand, I’ve spent whole days talking about the different colors your period blood might be. In fact, I’m so desensitized to all things period/vagina that I’ve been known to whip out tampons in the middle of a restaurant in response to the question, “So, what do [...]

You’re at a client workshop, everyone around the table, everyone aligning and card-sorting and so on. Then you’re out in the hallway looking for coffee, and the IT guy pulls you aside and, sotto voce, says, “Well, we’re perfectly aligned except on the part about what they want to do.”
Or how many software-as-a-service vendors know [...]

Communicating drug advice to teens is a tough sell. Trying to get a tech-savvy, media inundated audience to listen is a hard enough task, let alone getting them to listen to ‘advice’. That’s why we don’t envy San Francisco-based agency Organic Inc, the digital shop tasked by The Meth Project to convey [...]