On October 5, our team of five high schoolers presented their print ad at the Advertising Futures Competition as part of Advertising Week 2011. Since the assignment was to address both physical activity and diet as part of the Let’s Move initiative, the team chose to bring electronics and nutrition together as the basis of their idea.  Pushing [...]

That is the question.
And for some San Francisco Organics, the answer is an enthusiastic “oh yah – let’s run!” We are hitting the streets, in the purely athletic sense, on Tuesday nights for “Run, Organics, Run.” And I’ll be honest, when I started this group I had visions of us bounding up the Coit Tower [...]

Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it underscores the need to ensure that our direct-response efforts are as effective as possible.
In support of greater effectiveness, I have listed five [...]

The term “gamer” used to conjure images of guys locked up in basements playing video games all night. But over the past few years gaming has increasingly become part of our everyday life. According to Forrester research, 60% of consumers play video games online in a typical week –  largely driven by casual games amplified [...]