Imagine this:  I walk into my parents’ home to find my little brother sitting on the couch sucking lemonade through a squeeze bottle that Mom uses to put sweet n’ sour sauce in.

“Jackers–What the heck!”

“Mom says that we can’t put lemonade in a water bottle and I can’t have cups on the couch.”

This was the same brother, who at the age of four cooked eggs on the preheated waffle iron because our Mom was distracted by the six other little kids running around the house.  He cooked them to perfection, complete with separate compartments for ketchup.  He also claims to have invented cotton candy covered bacon.

The mind of a ten year old is tailored to innovation. They don’t have a grasp on the logistics, budget or if the project is too hard. Kids let their minds wander and imagine the unimaginable. They build dreams not on reality, but off limitless possibilities.

Thinking with childlike innocence, outside the boundaries of what is “possible”, is what spurs innovation. It brings new ideas and solutions to an industry that thrives off creative thinking.

So go ahead and try covering something with cotton candy. It just might be the next great thing.