The children of Organic Detroit learned Earth Day values and enjoyed cookies on “Bring Your Kids to Work Day” 2011, themed “The World Is Yours.”

Both Earth Day and Kids Day were hugely successful this year. We started the week off by donating 150 old CRT monitors, to Goodwill to be completely reused and recycled. This [...]

I’ve been watching social media become an increasingly larger part of my daily media consumption. A little Twitter here, a little Flipbook there, a dash of Groupon just in case I’m missing out. Sprinkle in my LinkedIn Answers obsession. Don’t forget my FourSquare death battle either. Those are just personal consumption patterns. [...]

She is the Aphrodite of Advertising. She is the Cupid’s catch of cross-channel marketing.  She is the ultimate Organic Goddess of Love.  She is. Serena. Reno.
Serena once recreated the Seven Ancient Wonders of the World in the Organic SF kitchen, using only cheese sticks and bagels.  Her Moleskin carvings are on display at the [...]

Twitter, Facebook, the blogosphere, online mags, consumer forums, online newswires…the endpoints seem endless where your brand’s image can be enhanced (or damaged). Need to keep track of your brand image?…where do you look? Track tweets?  Monitor your Facebook page for posts? Surf online forums and chat rooms? Even if you are willing and able to [...]

If you work in advertising, then you’ve probably spent plenty of time crammed into a coach-class seat on a seven-leg, fifteen-hour aerial journey that began in hell and ended in Duluth. (Or possibly the other way around.) During those endless hours, did you ever think to yourself, ‘You know, somebody’s getting paid to drive this [...]

iTunes has quickly become a major economic force within the digital economy. By some estimates, Apple now controls more than 70 percent of online music sales and has a larger share of the overall music market than Walmart stores. The success of the iPad will only add to [...]

Companies like PepsiCo, Google, and Disney are betting the answer is yes.
Recently, while trying to decide what style of potato chip bag to bring to market, executives at PepsiCo’s Frito-Lay division commissioned a study that sounds more like science fiction than reality.   By doing deep research on the structure on the brain and how the [...]

On Friday, April 29th, NY’s own Dena Brody, creator of Piping Hot Cookies!, taught fellow Organics how to try their skills at cookie design! The workshop included a great overview of decoration techniques using royal icing, decorated cookie examples, and a live demonstration of how to create their own “martini glass” cookies. All participants walked [...]

The market for mobile applications increases every day and is becoming more and more demanding as technology grows. In a new study, Yankee Group predicts a $4.2 billion “Mobile App Gold Rush” by 2013 which includes:

Estimated number of smartphone users: 160 million
Estimated number of smartphone app downloads: 7 billion
Estimated revenue [...]