I have been doing requirements gathering sessions for over fifteen years and I have dealt with people of all shapes and sizes. Some make the process easier than others. The trick is to know who you are dealing with and find a way to work with all of them in order to achieve your goals.
I have [...]

With the UK’s Royal Wedding just two days away, Buckingham Palace is doing everything it can to drum up excitement, especially amongst youngsters.  In a recent poll by British newspaper the Sunday Mirror, barely half of respondents ages 18 to 24 were excited about the wedding, compared to 68 percent of those over 65. So [...]

I recently read an article by Mary Gorman and Ellen Gottesdiener, which asked the question, “Are your software development practices jumping the shark?” As a technical analyst in a digital advertising agency, I speak with certainty that our practices are continuously changing and improving and that a truer statement would be that we ‘reinvent the shark.’ [...]

We are the only members of our family who don’t live in the Greater Boston area.  We moved to the Bay Area almost 15 years ago and many temperate winters later, we find our roots have shifted West, although we still carry our childhood city in our deep hearts’ core.  We feel a certain, misguided [...]

The green of the outfield, the faces of fans
The crack of the bat and the shake of the stands
The rounding of bases, the shagging of flies
The flaming of rivalries from times gone by(s).
The gulping down hot dogs and swigging of beer
The wave and The Beard and the roar and the cheer
The innings-gone-extra, the chase of [...]

I’ve found myself thinking a tremendous amount about the notion of trust this week. <insert random digs about lost weekends in Las Vegas> Seriously though, a couple of disparate things crossed my desk that got the ol’ spidey-senses tingling.
One, I helped set up Facebook accounts for my 75-year old parents. Now these are people with [...]

In the world of analytics there are a number of artificial barriers we put in place to separate disciplines.  Biostatistics to the right, pure theoretical statistics to the left, econometrics in the back corner, Bayesians center stage, oh and marketing research can wait in the hall.  Not only are these implicit value judgments we put [...]

Following up on the previous post, we will focus on ROI methodology and look specifically at how it would apply to Facebook.
How Do I Calculate ROI on My Facebook Activities?
Ultimately, all consumer touch points are about one thing–driving sales. Whether it is a near term or long term strategy, marketing is designed to influence consumers [...]