Every client has good intentions when kicking off their digital strategy initiatives.  Building your business, growing competitive footprint and deepening customer relationships are all lofty ambitions when sending out an RFP. Once projects get rolling you have the very real need of being and being seen as effective and efficient within your organization.
Yet with client-agency [...]

The 2011 season of HBO’s True Blood is coming this summer and the vampire lovers in the office are buzzing about the possibilities of the opening episode. In last year’s season opening episode, the mobile phone carrying Vampire Queen ignores the advice of one her underlings to “discuss other options”. She promptly picks him up [...]

Recently, somewhere between putting an extra coat of varnish on a presentation deck and following hashtags about cheese dip, a friend passed me a really interesting article. The author, a freelance copywriter in the UK, outlined “the essential skills you need to know to be an effective digital copywriter.” I started in digital and am [...]

I have an original work by my favorite designer hanging in my office. I actually had the pleasure of watching him create it. He is four-years old and lives in my house and as he was drawing it, I asked, “What is it?” He replied, “Just designs, dad, just designs.” Exactly. Just designs. What good are [...]

Young people develop as “the sum of past experiences” and there is no denying that a large portion of these “past experiences” are now created online. It was only a few years ago when children being sent to their bedrooms was considered  a punishment. Now, it’s a child’s dream. Through gadgets like personal computers, mobile [...]

I’ve just returned from Austin and my head is swimming.  Reflecting on the last few days, it strikes me that the SXSW conference, at least the interactive portion, is a microcosm of what we see in the larger digital landscape. Both the public at large and the community of speakers, attendees, developers, start-ups and established [...]

There are a range of currently available apps, loosely termed “social readers” that take the streams of content coming from your Twitter stream RSS feeds, Facebook posts and other random sources, pull them all together and try to make it more relevant for you. There are a couple of different approaches being used to build [...]

Another year, another OMMA!  MediaPost’s 2011 OMMA Global Conference recently featured our very own Marita Scarfi during a panel session on how social media is transforming agencies and how businesses are retooling to catch up with the consumer. That was actually the core theme of the 2 day event, including sessions on Mobile, Social, Video, [...]