Research can be great but it has one fundamental flaw

Our New York office is home to three passionate Francophiles – Yvette Durant, Elise Moyse and Gretta Krechmaras – and we are the fortunate beneficiaries of this.  “Les Trois Femmes” travel to Paris a couple of times a year to soak in the beauty, culture and magic of this wondrous region.
Inspired by their travels, the [...]

Having lived in San Francisco for the past 7 years I wasn’t a huge baseball fan. Honestly, watching guys wearing oversized baggy pants hitting balls and then running around the bases is not my cup of tea.  I much prefer the sweaty, blood dripping, brief wearing men fighting in an octagon. However, I was always [...]

An economist at a digital ad agency devises a way to use Twitter and Facebook to forecast sales of everything from cars to tampons.

I’ve been in the digital marketing business for while, running major marketing initiatives for Fortune 1000 clients during my tenure at some major digital agencies and now Organic.  While I have deep experience on the account management  and strategy side of the house, I am definitely not what we in the industry call a “creative.”
I’m [...]

Last Thursday, I saw a spectacular show of photographs by Mayumi Lake and had an opportunity to speak to the artist.
The photographs depict phobias, myths and stereotypes of Asian women — from the schoolgirl fantasy to the “Dragon Lady” to the submissive wife, mother and victim of war.  There is a diptych based on Countess [...]

Is email marketing dead or alive and kicking?

Even though I know that this will make him uncomfortable, I am going to take the plunge and admit it.
I want to be Jim Napolitano.
If you work at Organic, you may know Jim as a hard-working, professional guy. A group director of engagement management. A true Excel genius.
While I admire these qualities, this is not [...]

We all know how important storytelling is – the ability to weave a compelling tale that lures in consumers has always been considered a coveted talent among agencies far and wide.  We decided to celebrate the art of storytelling — and its impact on the ad industry — in an unorthodox yet hilariously inspiring way.
Along [...]