Digital advertising is evolving beyond the desktop computer leaving companies relying solely on websites and display advertising woefully behind the eight ball. More and more, brands are relying on software development to create engaging consumer experiences that span multiple open platforms. Branded mobile applications are fast becoming an important element of this new digital ecosystem as evidenced by Apple’s announcement that its App Store had eclipsed 100,000 apps in early November.

The report of my death was an exaggeration.
Mark Twain, New York Journal, June 2, 1897

In April 2010, Steve Jobs published his “Thoughts on Flash” statement ( http://www.apple.com/hotnews/thoughts-on-flash/) and thereby codified Apple’s opposition to support of the Flash player on their mobile operating systems. This act culminated a back-and-forth sally of couched taunts and threats between [...]

Given the range of functionality and fidelity represented by different prototyping methods it’s difficult to pinpoint the practices use in digital marketing. But as client goals and user experiences grow more complex it’s nice to have a choice of tools for proposing solutions.
For a recent technology offsite every member of our team was tasked with [...]

Creatives and Analytics together. The new power match-up.

In the first of our series, David Drebin, celebrity and lifestyle photographer extraordinaire

More collaboration, more direct interaction is needed when Creative and Analytics work together.

“Nice to meet you” is an ongoing series where we interview the artists that inspire, challenge and raise the benchmark of creativity. Stay tuned.

Anton Perich
Andrea Feldman, Max’s Kansas City, 1972
Courtesy of the artist and Steven Kasher Gallery
(Editor’s Note: Yvette Durant will be offering regular reviews here of the New York art scene with a feature called “Art Walk”. If you need any more information on shows, please feel free to leave a question in the comments.)
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As marketers grounded in digital, we may think we know everything about consumer empathy.  But the truth is this:  you can’t really understand your consumers until you’ve spent time getting to know them.  Desk research and anecdotal references merely scratch the surface. Even advanced ethnographic research and trend-spotting still leave plenty of unanswered questions.   In [...]