On Fridays, we’re going to posit a “Thought of the Day” for everyone to respond to. Here’s one about gaming and its relevancy to rewarding behavior. Drop your thoughts on the comment thread. –Ed.
Today’s most successful games encourage us to invest more and more into them. The time we dedicate to games validates our actions.
“We wouldn’t play it if it was a waste of time,” says Jessie Schell, Professor at Carnegie Mellon University.
The above video is his talk at DICE 2010 (Design, Innovate, Communicate, Entertain) on the world beyond Facebook.
Watch the vid and check out this example from Ford’s Fusion dashboard that has a little tree grow the more fuel efficient you are
So the thought of the day is: “People love points! What kinds of points would a brand be wise to dole out? What kind would you as a user enjoy getting? And — when successful — what does this accrual of points say about the basic needs of consumers across all platforms?”
–Marta Strickland, Christopher Page, Mike Hudson