With the South by Southwest® Conference (SXSW) underway (and the Interactive portion already complete), a few Organics have been following the happenings on the web. Here are a few that have made an impression:

Agencies
Nora Cocan shares, “Rethink has an omnipresent but not intrusive expandable tab at the top with live coverage by their gang.” Yet she’s still waiting for something worthwhile to read.

Craig Ritchie is “really liking this simple homepage for Made By Many to introduce you to their people — certainly the best way to sell any modern agency.”

Friends and Colleagues on Twitter
Dan Sicko is following @jm3 as well as @takeitez of @140proofads

SXSW Speakers
We were also listening to the presenters. Host of Wine Library TV, @garyvee, was a keynote.

Brands
And of course there’s the return of PepsiCo. They have 12 employees down in Austin dedicated to the social portal they call PepsiCo Zeitgeist.

Who are you tracking?

Thanks to Nora Cocan, Craig Ritchie and Dan Sicko for sharing their sources.
Sarah Jo Sautter