Here’s proof that sometimes the best ideas come under pressure. We’re not in the habit of tooting our own horn, but when The FWA took notice…well, read on.

Back in December, we were given the assignment to build four new “sitelets” that would reposition Ram Trucks, Dodge, Jeep® and Chrysler brands in time for the North American International Auto Show (less than a month away).

Lots of intense brainstorming, then partnering with small web and asset production partners and pulling some long hours to boot, it was an opportunity to do some good work. On a cold winter day in January, we launched four really sharp sites, which were featured in kiosks and digital displays at the Chrysler/Jeep/Dodge/RAM display at NAIAS.

And now, The FWA, known for their good taste in Internet, have taken notice of the RAM sitelet and awarded it with Site of the Day honors for March 11. Check it out.

Special thanks goes out to RED Interactive.