Here’s proof that sometimes the best ideas come under pressure. We’re not in the habit of tooting our own horn, but when The FWA took notice…well, read on.
Back in December, we were given the assignment to build four new “sitelets” that would reposition Ram Trucks, Dodge, Jeep® and Chrysler brands in time for the North [...]

At the end of January, Apple announced another highly anticipated new device, while its rival in Redmond, Microsoft, has come out with a new version of its mobile UI. Named Windows Phone 7 Series, it’s an interesting new take on a mobile UI, and while it’s officially planned for release only at the end of [...]

I happened upon this site and at first glance thought it was a designer’s portfolio site. Only after looking at the navigation was I aware that it was a in fact a hotel (and a hip one at that).
So a few reasons as to why I think it’s an Exceptional Experience. For one the site [...]

Thanks to everyone who has so generously participated in our food drive so far. For those with a competitive spirit, here’s a friendly reminder: the drive’s final “winning” section will see their donation stretch even father via a full donation match by Organic.
“Tell me again why we’re doing this.”
We’re glad you asked. An estimated [...]

Since the recall of 12 vehicles beginning January 26, the volume of discussion in social media around Toyota has grown significantly and sentiment is trending extremely negative. This drop in sentiment was a leading indicator of sales which fell 8.7% YOY in February.
So far they have taken the appropriate steps with traditional PR and have [...]

When I decided to bite the bullet and jump into the Twitter fray in earnest, I must admit it was for very self-centered reasons. It started out as an effort to gain knowledge. Frankly, I wanted to look learn more about this social media phenomenon that was exciting my coworkers and clients. With some time [...]

UK-based clothing brand FCUK is offering $250 worth of clothing to anyone who can successfully seduce a woman on ChatRoulette.
While many will look at this and see a distasteful stunt, the brand is doing a good job of connecting with its hard to influence target demographic. It’s difficult to overstate the importance of a [...]

Just 18 months ago, I celebrated my 20th high school reunion. It was very well attended relative to past classes. I attributed the good attendance to Facebook, which I argued made it easier for everyone one to, a priori, know what fellow classmates were doing and what they looked like.
Subsequently, I have maintained contact, through [...]

image credit: http://www.flickr.com/photos/joewilcox
Fact and Fiction Behind the Fickle Teen Girl DemographicWhen it comes to reaching teen girls online, traditional marketing efforts are as relevant as MySpace. They’re not only a bundle of contradictions, they’re still building their identities and moving among these different identities every day.
This target audience — let’s call her Caitlyn — changes [...]

While the USA Olympic Team was up in Canada, bringing home
plenty of gold, we had our own Olympics here at Organic.  Sandra Marsh was our strongest athlete
bringing home the gold in 3 different competitions.  Not only did she overtake both male and
female competitors in the cotton ball toss for the gold, but she also took [...]