image credit:http://www.flickr.com/photos/lemonhead1632
The Olympics have yet to officially begin, but the first real “event” has certainly occurred. Georgian Luger Nodar Kumaritashvili has suffered a horrific crash in a training run, and the news, including video is being passed through the social web with exceptional virulence.
The IOC, notorious for brand control, is attempting to pull down video of the event, but many videos are slipping through, as YouTubers furiously click the Yellow upload button to spread the content.
The video… it may be tough to watch, for some… was here.
Update – 1 minute later… that video is down ["This video is no longer available due to a copyright claim by International Olympic Committee."]… and seemingly there are now no videos for “luge crash” from today on YouTube. Then moments later, colleague Tyler King found this one, which came down within mintues, too.
Unfortunately the outcome is tragic for the athlete and his family, as he reportedly died from the incident. But it’s also tragic for the IOC’s control strategy. In this age, really no organization can expect to win this battle. This is proof that [brand content] control is long gone for brands and organizations.
Craig Ritchie
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if they aren’t quintessential madison avenue-type scumbags with no brand integrity or solid substance with promising quality, it shouldn’t be much of an issue. oh yes, i forgot the possible trafficking denial on various fronts of that “term” and less than stellar hypocrisy that accompanies not only cultural exploitation but product puking validity.