A new campaign by LG hopes to get the message out to teens — particularly females — to think before they text. The PSAs are pretty humorous and the site is simple, direct. The iPhone app grows a beard as you text. The message even boils over to Twitter and Facebook.
Great Twitter advice:
Some folks say that you are what you text. Well, I don’t know about you, but I don’t want to be a picture of a giraffe scrotum.
Taking back mean texts is very difficult. Like trying to get a 4th wish out of a chintzy genie.
Forwarding mean texts is kind of crazy. Like accusing a cloud of being racist.
Their message is smart and flavorfully spot on. But I’m not sure they are reaching the teens as well as they could. How many of PonderBeards’s Twitter followers are really in high school or college? Doesn’t appear to be many, if any. The videos are hilarious, but the print — what I suspect most of the teens will see first (if positioned in schools strategically) — leaves me…pondering what the heck is that supposed to mean? But I’m not a teen, so what do I know?
It’s good to be social, but I’m not sure Give It A Ponder is socializing in the right crowd. Do you think LG hit their target?
Note: Thanks to Teresa Nord for the link.
Sarah Jo Sautter
Comments
Connections
Thanks for the article.
I share your concern. BTW, targeting is key in social media as well.
We’ve seen many brand going for the highest number of followers, friends possible without taking into account things like:
- are these people in target
- most valuable customers versus others
…
Even using “search” as an entry point to marketing (like most social media monitoring solution)leads to non-marketing approaches to social marketing.
Strategy, segmentation, test, customer segments (this time communities), messaging, this is what social media marketing should really be about.
Best