Tobi.com — one of my favorite online retailers, originally set apart from the pack with its “Chat 1-to-1 With a Stylist” feature — recently rolled out an augmented reality (AR) dressing room experience in which shoppers can virtually “try on” items using their webcams and share snapshots with friends on Facebook for feedback. It’s only available for a selection of women’s clothing right now, but their blog hints at eventual expansion.
I’ve been a critic of many companies’ AR offerings, which often seem to be created just to get on the AR bandwagon, but this is one example of AR adding a level of utility to the overall experience.
Click on the “try it on!” banner on the right side of the homepage to check it out, or read more about it on their blog. Then, let us know what you think.
Which online retailers would you like to see implement something like this?
Stephen Thomas
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AR + shops, definately a good fit – they have the cashflow to inject into small tech projects and it adds a whole nother dimension to online shopping. This will be a hit with the women I think!
How come i always see that you have posted on these blogs woody, are you stalking?
Anyway, brilliant idea will def be a hit.
No you joker stop using my feed reader!
This is a brilliant idea but last time I tried it seemed to have issues working on a Mac. It would also be fun to see the upcoming mobile applications in augmented reality.