What's Been Happening This Week?
Brands + Social Media = A Happy Marriage?
In the same week that Obama admits that he has never used Twitter, a study was released that shows that he's not the only one that doesn't get it. 50% of the Fortune100 twitter accounts have less than 500 followers, and many brands still view the service as another platform to push their "newsfeed".
Despite the not-so-perfect partnership of brands and social media, 40% of all Facebook users admit to friending brands on Facebook. And brand-related content brought up by search engines is dominated by user-generated content. So even if brands still don't "get it", it sounds like that is not stopping users from talking about them, writing about them, or friending them. Maybe the Salesforce launch of new Facebook-like and Twitter-like features will help get the out of touch brands up to speed with the social world today.
Location, Location, Location
Not that we need to give teens any more reasons to text while driving, but announcing your location to your social circle and the world at large is a growing trend. Twitter launched geolocation tagging to tweets, making it possible to understand not just the WHEN but the WHERE of "what's happening". Meanwhile, developers are excited over Foursquare's API going live, and the bevy of applications already created for it from Wordpress plugins to location-based games. And finally Google Latitude has added location history and location-based alerts.
Then again, for some people... the best location is right in their own living rooms. Hardcore gamers will be excited to know that both Xbox and Playstation 3 announced integrations with Twitter and Facebook.
Marta Strickland
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Strategists & Planners
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Location is going to have a whole new virtual meaning when in-game integration comes to those social platforms. Suddenly, I'm not in my living room anymore, I'm racing an Audi r8 around Road America, or in a favela in South America battling insurgents in CoD, or in the pacific northwest with Alan Wake. It's not there yet with their dashboard integration, but it's coming.
Posted on November 20, 2009 15:17
the new media industry also did that to itself in the 90's -- dumbing down through oversaturation and catering to blight and waste. thus, one can see that again -- even the positive and negative changes that have shifted certain aspects of organic. there are ramifications that maintain lemmings in the throes of eating lemon meringue pie while catering to their collective drive with BAC at 0.13 and wondering why it's so messy after supposed effort....when much of it was really a pig trough turned into a redundant bumper sticker at various ports-o-call. social?? it's tragic how pathology has been introduced as a sign of healthy progress on "forward-thinking" platforms -- at times -- leading to equally tragic forms of socialization when present.
Posted on November 21, 2009 11:57
Its a data miners dream!
Posted on November 23, 2009 04:33
To say that Obama 'doesn't get it' is incorrect. Obama raised more money, quicker and easier by using the internet than any president in history. Personally I would hope that Obama is focused on larger worries than fitting his next tweet into 140 characters.
Posted on November 26, 2009 17:40