It’s not hard to get consumers into the holiday spirit this time of year. Still, with all of stores vying for the same attention, it could be tough for brands to stay top of mind when it comes down to picking where you’re actually going to shop.

It’s been two years since we’ve see a cast of pretty people dancing in Gap clothes to a catchy holiday jingle on television. Well, they’re back — this time with newly created “cheers.” And they’ve created a microsite to help spread the holiday cheer.

You can pick one of 10 cheers, personalize it by entering your friend’s name, then send it via Facebook, email or Twitter. I created one for my college-age daughter and one for a colleague. They were fun and easy to use. I only wish they had more geared towards college students. Seems like a miss on their part.

On Gap.com you can shop by the clothes that appear in the TV spots. These digital cheers enticed me to take a longer look at their clothes and even got me excited about visiting their store. There’s a small “shop Gap.com” link at the bottom of the microsite, but they should let me browse the clothes that appear in the cheers I sent as a direct link. Even better would have been a printable wish list straight off the model’s backs.

To encourage sending, they send you a coupon via email. Though I didn’t need encouragement. They were inspiring enough to want to share.

Beth Bica