Three Minds On Digital Marketing @ Organic

image credit: ianturton

A prediction on the Harvard Business Review blog says one of the top social media trends for 2010 revolves around people turning to mobile to keep up with their social media hobby.

What's Causing This Shift?
We keep hearing (and seeing) that smartphone sales continue to climb. Author David Armano adds that "approximately 70 percent of organizations" are banning social network usage, meaning that employees can no longer update their Facebook status or check in with their Twitter followers from their work computer. That might prompt more and more people to turn to their phones for this.

But is it the banning of certain social networking websites that has caused this trend or the constant need for individuals to feel "connected?" I catch people Tweeting in lines, while driving (not good), in cafes, even in the restroom.

Another cause could be simply the physchographics of the majority of social networkers. Twitter users are more likely to use their phone for surfing, texting and twittering. And with the young end of the Facebook target already avid texters, it's no surprise these companies shouldn't be focusing on reaching their users via mobile.

Cultivating Online Extroverts
Are people more interested in socializing with others online rather than those who are in their presence? I bet our social media addiction is prompting developers to make it faster, easier, cooler to get our fix via mobile.

Thanks to Anthony Viviano for the link on this 2010 trend prediction.

Sarah Jo Sautter