Three Minds On Digital Marketing @ Organic

There is an obvious shift in digital communication. Email is becoming less and less relevant, as social networking sites dominate our online lives and now our mobile online lives.

With the internet becoming not just a place to learn, a place to buy, but a place to live... it's fairly interesting to see how much the digital space is becoming a political issue. How do people access it? What are rights and what are privileges? Does regulation make the internet more or less free? One country, Finland, says that high speed connectivity is a right, and not a privilege.

But there is more than political battles being fought this week...

The battle to Own Real-Time Web
The information flow has become intense. There are 45 million status updates on Facebook every single day. And with Facebook looking to open up their public messages to search, everyone is looking for a piece... a way to index our collective consciousness.

Bing, who continues to grow while Yahoo! declines, announced official alliances with Facebook and Twitter this week. The idea is to incorporate status updates into their search results. Not very long after, their top competitor (if you can call the giant of search that) Google also announced a search deal with Twitter and the plans to incorporate real-time discussion search and tracking into YouTube.

The Battle to Own Social Music
After experiencing a sharp decline ("falls off a cliff") in their traffic, MySpace issued a plan this week to revise their strategy and focus at what they do best... music. Many are questioning if this shift in focus will be enough to save them, to make them profitable again. While MySpace certainly has the advantage, Facebook and Google are certainly not out of the game when it comes to integrating music into their long-term strategy.

Marta Strickland