Three Minds On Digital Marketing @ Organic

image credit: heiwa4126

Personalization and customization have hit our theme parks.  Kids can now use digital tablets to create the type of roller coaster ride they want to experience.  Appears that the parks are finally taking notice that they are competing with video games where the user is in control and they can determine their own path. 

It's all part of a new exhibit at Walt Disney World's Epcot theme park. CNN reports, "After inputting their designs, kids climb into a robotic carriage that uses virtual-reality technology to help them experience the ride they've created." Disney has expanded the idea of ride customization to their California park and Universal Studios in Florida boasts a roller coaster that lets you pick your music track.
 
I find it interesting that the parks, who used to cater to the masses, are starting to understand that personalization is key and you need to let people experience things in their own way.  Just another example of the user/customer being in control and brands needing to give them the tools to interact in whatever way they choose. 

Tracy Richards