Three Minds On Digital Marketing @ Organic

Did you know the FCC touched cell phones, satellite dishes, internet, broadcast (TV & Cable), radio and telephone? Traditionally they've struggled with emerging technologies. However, when Obama appointed Julius Genachowski as the FCC chairman back in January, we knew their focus would shift from traditional to digital and a true consumer positive focus.

The shift is happening and there are some true wins for the consumer. With this shift you can:

- understand your cell phone bill and figure out why there are overages because of the Truth-in-Billing policy.

- share files legally the way you want to without having the network block you because they don't like the content provider you chose, thanks to the Net Neutrality policies.

- make choices about ISPs based on how they manage their traffic. Why does this matter, if you do a lot of peer-to-peer file sharing you may be being blocked, the network isn't down. Transparency would require ISPs to inform paying subscribers about how they manage their network traffic.

This is just the tip of the iceberg. The FCC is beginning to look at cell phones with a consumer focus as well. The idea of one phone, one network may be going by the wayside. Apple won't be able to block Google, Skype or other apps.

What does all of this mean? Genachowski seems to be on the right track, he seems more involved but in a good way. Not regulating what I want to watch or listen too, that's my job. He's actually protecting the consumer.

Kari Girade