Marketing strategy | Admit It Already!! There Is NO Social Media Shortcut.

Posted by mstrickl | October 5, 4:28 am

This post isn’t meant to be an attack on Seth Godin or his online effort “Brands in Public”. After all, many are already attacking him for his decision to launch a site which basically aggregates social chatter about a brand into a public facing site, which they then have to pay $400 a month to [...]

Beyond the Brief | Planner's Paradox: Can We Ever Uncover the Why?

Posted by ssautter | October 2, 5:17 am

image credit: wockerjabby
Strategists, Planners, Graphic Designers, Experience Architects (XA), Developers and Writers are basing strategic decisions off of phenomenon without knowing why the phenomenon exists. Is this a smart move or just ballsy?
The New York Times has an article in its Ping section on the business of ‘link sharing’. As you’ll notice visiting any site [...]

Around The Office | A Google Wave Interview: Organic's Collective Stream of Consciousness

Posted by mstrickl | October 1, 7:30 am

Twitter and the web at large is up in jubilation over the release of Google Wave today. So much so that the beta invitations have run out and the opportunity to take a “test drive” is selling on eBay for $70 a pop. If you don’t already know what Google Wave is Mashable offers a [...]

Culture | All Net, Even Offline

Posted by mstrickl | October 1, 6:11 am

Last night Organic’s New York office soccer team won (10 to 1) with a player down and no subs!!!  The season’s just begun and we’ve got one tie and one win under our belts.
If you are interested in playing, but don’t get the team emails, please let me know. Our next game is Monday, [...]