10/ 5/2009

Don't Be a Wallflower: Google-Rank Your Way to a Recruiter's Heart

wallflower.jpgAre you on LinkedIn? Twitter? Facebook? Delicious? YouTube or Vimeo? Flickr? Do you have a blog, using sites such as TypePad, WordPress, Blogger? If you're in the market for a new job any time soon, you won't get far without these tools in your social media toolbox.

During an average week, a recruiter reviews countless resumes, responds to hundreds of e-mails, conducts phone screens, video interviews and in-person interviews -- all to find one perfect candidate match. The sheer volume of work has been exacerbated by high unemployment and a down economy. As a result, many recruiters are casting a smaller net, relying on sources like social media, employee referrals and Boolean search to attract a smaller, more qualified set of candidates.

For job seekers, this means a change in job-search approach. Rather than the "find a job" mentality, job seekers must focus on being found. Recruiters are holding the proverbial glass slipper -- looking for the perfect match to open positions.

There are at least seven things you should be doing to make us and other talent recruiters take notice.

1. Expand your digital footprint.
2. Define your magic keywords.
3. Customize your handle.
4. Don't be a wallflower.
5. Use blogs to show off more than just writing.
6. Tweet and encourage re-tweets.
7. Join groups.


Read the entire AdAge article to find out how.

Traci Armstrong and Tracy Cote

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