Comments on: Admit It Already!! There Is NO Social Media Shortcut.

By: Tessa Carroll

Tessa Carroll — Tue, 06 Oct 2009 07:38:45 +0000

The words “easy” and “social media” don’t belong in the same sentence. There is no such thing. In order to be successful in social media and create dialogue about your brand, you must invest the time and money into integrating it properly. Sure having all of the online information about your brand feeding into one place is a great idea, but isn’t that why companies put a news and events page on their websites? Easy is not a word that applies to social media and in order to use it successfully, we must stop thinking in those terms.
Tessa Carroll
VBP OutSourcing
http://www.blogs.vbpoutsourcing.com

By: Cosmin

Cosmin — Mon, 05 Oct 2009 11:43:04 +0000

Marta -
I have long been an advocate for brands to setup conversation hubs around their brand. There are a few instances where brands are doing this correctly.
Dell is a perfect example of how they showcase their social media footprint – http://en.community.dell.com/
Southwest is another great example with their “Nuts About Southwest” social hub – http://www.blogsouthwest.com/
So brands that have a true understanding of monitoring their community take an approach of providing their customer/client a way to engage in the conversation directly from their brands site (or micro-site).
For a third party marketer like “Brands in Public” that Seth has launched, it will only be a short time before brands realize that there is greater value in aggregating the brand conversation and reacting publicly directly from the brand itself versus a collection of brands that haven’t learned how to monitor the conversation of their brand the correct way!

By: David

David — Mon, 05 Oct 2009 07:15:39 +0000

Great insight. I was thinking the same when I read Seth’s post. Seemed somewhat out of character I thought.