It seems as though iPhone junkies and coffee junkies are a match made in heaven. Starbucks recently launched two new applications for the iPhone that make it easy for customers to user their mobile to get their daily coffee fix.
The first application, myStarbucks, makes it possible allows customers to remember their friend's favorite drink, locate nearby Starbucks locations, as well as other fun features. But the bigger development is an application that turns your Starbucks card into a bar code on your phone's screen that allows you to pay for your coffee by scanning your phone.
Digital bar codes and digital couponing is a trend we've been following closely hear at Organic. And so I am curious to see how well this new mobile application works for Starbucks.
"Digital coupons apparently have a higher redemption rate due to the discreteness (still looking cool while saving) and convenience." Sarah Jo Sautter
This isn't the first time Starbucks has made a move to support the mobile superuser crowd. In 2008, Starbucks shifted their wifi support from T-Mobile to AT&T, offering their Starbucks card holders two free hours of wifi access per day and completely free access for any AT&T broadband subscribers.
Thanks to Lisa Yamamura for the link.
Marta Strickland
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apps, going mobile
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