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September 15th, 2009

Raising The Bar

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Anyone else see the last episode of Shark Tank? If you don¹t know what it is, it¹s a show where entrepreneurs present ideas to investors for capital and support.
The last episode featured a guy that creates customized health bars. There¹s a really simple health bar configurator that lets you add your own ingredients and shows you nutritional info on-the-fly. The bars work out to about $3 a piece, kinda pricey, but, I couldn¹t resist finding out how my favorite things ­ chocolate, blueberries and walnuts ­ will taste in my preservative-free personalized Marsh Bar.
https://www.elementbars.com/
I like the drag and drop functionality and the dynamic nutrition chart. But the site could use some design panache and I would have liked for the site to recommend substitute ingredients that would make my bar “healthier”. It would be nice to have a tool where you could input your health or diet needs and it recommends the right mix of ingredients for you.
But, overall, nice concept (as long as they don’t taste like dust).
Sandy Marsh

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