Nice Visual, But What’s Your Story?There are hot debates here at Organic, as our creative minds passionately discuss and share points-of-view on trends, tactics and technology; media, messaging and all-things marketing. The latest debate centered around the Canadian National Film Board’s web site for their new film, “Waterlife.”

The film hopes to create awareness of the [...]

One month ago yesterday, a 28-year-old Justin Halpern launched a Twitter page wherein he tweets out quotes from his 73-year-old father Sam. See, some time earlier Justin had moved back into his folks’ house in San Diego. Initially, he quoted his dad in the status line of his instant messaging account. Later a friend suggested [...]

BBC Blast is the popular UK broadcast company’s network of “creative teenagers”. The goal is to mentor young people by providing them with opportunities to showcase their talent through contests, work experiences, free events, and an online community.
The website has always been a highly interactive place where people can upload their work and find [...]

Ever since I can remember, Bagel Wednesday mornings have come with containers of cream cheese, plus a tray of cheddar-type cheese. However, on said tray, there is also one ball of cheese that looks like cream cheese, but no one knows for sure. (See attached.)
And often as I leave in the evening and pass the [...]

Why is it that the social monitoring vendors that support NLP (natural language processing) for sentiment scoring will go on and on about their 80% and up accuracy? And yet, the vendors that don’t offer NLP and opt only for human analysis will tell you that sentiment analysis can not and WILL NEVER be [...]

Coca-Cola found itself at the center of a heated (global) debate when the brand’s community manager opened a Facebook thread about their Dasani water.  With 3.6MM fans, the #2 brand on Facebook, starts threads on their discussion tab daily. But on August 5, 2009, Coca-Cola began to realize that even on pages where most people [...]