For those who like discounts, but hate to clip. Here's a not-so-new trend that is currently seeing huge growth: coupons sent to your mobile. I admit to using digital coupon codes constantly when shopping online and this sounds just as good --- and easy.
"Snipping out coupons from the weekend paper is still the most common way households in the United States get their coupons, but the popularity of coupons delivered via e-mail and text messages is growing... The convenience of digital coupons is appealing to a new crop of shoppers, many of whom would not dream of carrying around a crumpled pile of paper coupons just to get 30 cents off a box of spaghetti." Coupons You Don't Clip, Sent to Your Cellphone
Digital coupons apparently have a higher redemption rate due to the discreteness (still looking cool while saving) and convenience. Would you use them? Are you already a clipper?
I'm already seeing how marketers could use this to reward their subscribers. Would you sign up to receive their emails, subscribe to their twitter feed, or hand over your mobile number if you were promised discounts? That is what many Gen Y targeted retailers like H&M hope, as they have begun focusing their rewards programs and coupon budgets on outlets like SMS and Twitter.
Sarah Jo Sautter
in
going mobile
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Strategists & Planners
Comments (3)
Can't wait till I see someone swiping their iPhone over the checkout scanner
Posted on September 15, 2009 13:30
I agree with the above content. Beautiful point that can't be overstressed in today's digital world!
Posted on September 21, 2009 23:03
Travis and Kabira, I'm with you. I keep hoping that H&M -- or another cool retailer -- will bring this to the U.S. soon. Not sure what they are waiting for. Would be great PR for them.
Posted on September 27, 2009 18:14