Three Minds On Digital Marketing @ Organic

For those of you not from the Bay Area or familiar with the hyphy subsegment of the hip-hop universe, the name Mistah FAB isn't going to ring any bells. But for the rest of us, I can't help but wonder if this seemingly unlikely digital partnership has a commercial twist. Is Twitter using FAB as a promotional vehicle to unlock an urban market? And paying him to do so? Or is FAB just using Twitter (presumably with permission) to create new levels of access for his fans and extend the reach of his personal brand? Or am I overthinking all of this and he's just name checking a social-media trend, the way rappers name check everything from cars to cognac?

Anyway, I guess there's only one way to get some answers. I'm fixin' to do what the song said  and hit him on Twitter. Any revelations will be added to this post in subsequent updates.

Daniel Turman

Update #1: MistahFAB@dturman appreciate the love an the world will find out soon the answer to your ?
dturman@MistahFAB Ha! I figured that at the very least if you givin' them breakfast for free, then you're about to make them pay for some lunch.