Three Minds On Digital Marketing @ Organic

It really feels like the last few weeks have been relatively slow compared to a few months ago. No big disasters or revolutions that Twitter could help spread news about. No more movies or television shows about social networks in the works. No new and crazy announcements from the standard three big news producers... Twitter, Facebook, Google. It's almost been unusually quiet...

So What Has Happened In The Past Week?
Namely... What's Hot + What's Not
Hot... Bing and its contest to design a "bingle". Not... Myspace as an entertainment platform. Hot... sharing your links and favorite content on Facebook. Not... doing it in that old fashion thing called e-mail. Hot... twittering in a response to an awesome article. Not... leaving comments on a blog (say it isn't so).

Each of these new statistics need to be taken with a grain of salt, as these behaviors and demographics are changing all the time. Still, that didn't stop The Guardian UK from dedicating a whole featured article to a 15-year-old journalist's thoughts on what is in and out with the kids these days. While some of the information seems useful, it's gotten a lot of flack for not being scientific or very trustworthy.

Finally, Amazon is feeling pretty hot right now. They just bought online retail giant Zappos for a handsome sum of $850 million dollars. It's a scary proposition, especially for a business built on its unique brand, its culture, and its people... but it sounds like Amazon realizes just how special Zappos is, and doesn't want to change that, as much as study it and learn.

Marta Strickland