Comments on: The Hypercube: Buzz, Content and Brand Community Building http://threeminds.organic.com/2009/07/the_hypercube_buzz_content_and.html Covering Digital Marketing Since 2005 Wed, 08 Feb 2012 14:52:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Gumshoe http://threeminds.organic.com/2009/07/the_hypercube_buzz_content_and.html/comment-page-1#comment-4081 Gumshoe Mon, 20 Jul 2009 19:16:46 +0000 http://threeminds.organic.com/?p=2163#comment-4081 Since Craig Ritchie won't moderate the comment I left on the original version of this article (http://www.craigritchie.com/2009/07/the-hypercube-buzz-content-brand-community-building/ ), I'll post it here. Originally posted July 16th, 2009: Funny thing about those questionable contestants and the controversy surrounding the legality of this contest. Yesterday one of the winners “declined” their prize, so it was awarded to what they’re calling “the 51st winner” on Twitter. Nissan nor Capital C will say who declined or for what reason. They also won’t address the allegations in the Encyclopedia Dramatica article. It wouldn’t be too far-fetched to believe, as some do, that it was one of the unethical BC winners who declined and if that’s the case, that’s an admission of guilt. Also, as someone mentioned, it’s been almost a month since there’s been word one of any participatory prize and that prize, if rumour is correct, wasn’t much to begin with and as the ED article states, it was just a way to profit from the losers. The idiocy of running an almost 4 month long contest on the internet where things travel with the speed of light and people have short attention spans is proof that the bar wasn’t raised at all and that Capital C didn’t know one single thing about their audience. Voting should have only been 2 weeks. Or not at all, since in the end votes didn’t matter anyway, except to squeeze more people into the contest which is only backfiring on them now as those people are unhappy the people they were voting for didn’t win. There was an entire month between the end of judging and the winners being announced, during that time, momentum STOPPED. It didn’t just slow, it STOPPED. Now it’s been almost a month since learning the winners and Nissan’s new community site isn’t ready yet. There was a little excitement by less than 20 people on Twitter as they received their cars in the last couple of weeks, but momentum only shifted back to a forward position in the last few days with the spread of the Encyclopedia Dramatica article and obviously not in a positive way. This campaign, or “experiment” as Cap C is calling it to cover their own asses, was complete and utter failure and anyone who claims otherwise hasn’t been paying attention this whole time. Since Craig Ritchie won’t moderate the comment I left on the original version of this article (http://www.craigritchie.com/2009/07/the-hypercube-buzz-content-brand-community-building/ ), I’ll post it here.
Originally posted July 16th, 2009:
Funny thing about those questionable contestants and the controversy surrounding the legality of this contest. Yesterday one of the winners “declined” their prize, so it was awarded to what they’re calling “the 51st winner” on Twitter.
Nissan nor Capital C will say who declined or for what reason. They also won’t address the allegations in the Encyclopedia Dramatica article. It wouldn’t be too far-fetched to believe, as some do, that it was one of the unethical BC winners who declined and if that’s the case, that’s an admission of guilt.
Also, as someone mentioned, it’s been almost a month since there’s been word one of any participatory prize and that prize, if rumour is correct, wasn’t much to begin with and as the ED article states, it was just a way to profit from the losers.
The idiocy of running an almost 4 month long contest on the internet where things travel with the speed of light and people have short attention spans is proof that the bar wasn’t raised at all and that Capital C didn’t know one single thing about their audience.
Voting should have only been 2 weeks. Or not at all, since in the end votes didn’t matter anyway, except to squeeze more people into the contest which is only backfiring on them now as those people are unhappy the people they were voting for didn’t win.
There was an entire month between the end of judging and the winners being announced, during that time, momentum STOPPED. It didn’t just slow, it STOPPED.
Now it’s been almost a month since learning the winners and Nissan’s new community site isn’t ready yet. There was a little excitement by less than 20 people on Twitter as they received their cars in the last couple of weeks, but momentum only shifted back to a forward position in the last few days with the spread of the Encyclopedia Dramatica article and obviously not in a positive way.
This campaign, or “experiment” as Cap C is calling it to cover their own asses, was complete and utter failure and anyone who claims otherwise hasn’t been paying attention this whole time.

]]> By: Robert http://threeminds.organic.com/2009/07/the_hypercube_buzz_content_and.html/comment-page-1#comment-4080 Robert Thu, 16 Jul 2009 12:01:18 +0000 http://threeminds.organic.com/?p=2163#comment-4080 Don't believe the hype(r cube) <a href="http://encyclopediadramatica.com/Hypercube" rel="nofollow">http://encyclopediadramatica.com/Hypercube</a> Proper contest rules and regulations must be followed regardless of whether the contest mechanic is exciting and new. New media. Old ethics. Don’t believe the hype(r cube)
http://encyclopediadramatica.com/Hypercube
Proper contest rules and regulations must be followed regardless of whether the contest mechanic is exciting and new. New media. Old ethics.

]]> By: huh? http://threeminds.organic.com/2009/07/the_hypercube_buzz_content_and.html/comment-page-1#comment-4079 huh? Thu, 16 Jul 2009 08:23:06 +0000 http://threeminds.organic.com/?p=2163#comment-4079 I think this article is missing some vital information lol <a href="http://encyclopediadramatica.com/Hypercube" rel="nofollow"><a href="http://encyclopediadramatica.com/Hypercube" rel="nofollow">http://encyclopediadramatica.com/Hypercube</a></a> I think this article is missing some vital information lol http://encyclopediadramatica.com/Hypercube

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