Three Minds On Digital Marketing @ Organic

Today is the day where many Americans across the nation will see a blue screen on their television sets. Yes, today is the day where the plug is pulled on analog television and we go all digital!! But analog TV isn't the only thing rumored to die this weekend. Apparently there is some Twitpocalypse upon us, similar to the y2k bug that will cause Twitter to crash on Saturday.

What's Been Happening This Week?

Signs of the Twitpocalypse
Whether or not Twitter actually blows up this weekend, news surrounding the site this week has been increasingly negative. Statistics have been showing that Twitter's phenomenal growth has suddenly stopped. On top of that, there is a big debate on whether or not the average Twitter user is very active at all. Meanwhile, some of the fairly active celeb users (like Trent Reznor) have been quitting... and the super fans have been claiming Twitter has "jumped the shark" as @campaign messages have been showing up just about everywhere.

Much Ado About Online Identity
Rather than go into lots of detail about the Facebook vanity URL announcement (a topic deserving of its own post), I will simply say that not everyone is happy about it. Some think this is another "Facebook becoming MySpace" symptom, while others see it as an great opportunity to side step the not so user-friendly search functionality within Facebook.

But Facebook isn't the only one who is toying with (or needs to toy with) putting some social identity and authority into their system. Twitter is looking to launch verified accounts, not yet for brands, but for artists, athletes, politicians, etc. Our own Marshall Clark wrote an excellent piece on how social ranking needs to become a huge part of how Google displays their search results.

Other Miscellaneous Items
- Digg Allows Community To Choose Advertisements
- Facebook Offers More Interactive Ads to Brands
- YouTube Just Became the TwitPic of Video

Marta Strickland