Culture | Organic Races For The Cure

Posted by mstrickl | June 3, 7:23 am

This year the Organic Detroit office organized a team for the Detroit Race for the Cure charity run/walk. The team set a goal in Mid-May to raise $2,000 for breast cancer research. Aware that this was a pretty aggressive goal, over the past month and a half I was reminded how truly exceptional the Organic [...]

Culture | When in DET: The Cookie!

Posted by Daniel Turman | June 2, 3:57 pm

DETROIT – The best chocolate chip cookie resides just down the street from our DET office. And I say this with the full weight of what that phrase means…this cookie is the best, which means all cookies you’ve had are worse.
The gauntlet has been thrown down. And the challenge to you has been made.
Steve’s Deli6646 [...]

Branded entertainment | YouTube is Ready to Change the Game. Again.

Posted by Daniel Turman | June 2, 1:44 pm

Exhibit A: BooneOakley’s new website.

Did you click? Press play. But try clicking from the traditional URL too: booneoakley.com. See how you were seamlessly ported off to the YouTube video. It is the agency’s site. One that has embedded links to the portfolio and all other points of relevant interest. And all presented in convenient YouTube [...]

Around The Office | Offices Need More Fur

Posted by ssautter | June 2, 5:10 am

For some, it’s coffee. For others, it’s thinking about what awaits them at home. And for a select few, it’s about what is at home. For those like Molly Layton, working from home has it pluses — including being able to take a break from the digital world to enjoy time with her favorite co-worker: [...]

Consumer trends | Social Music Cacophony

Posted by dneumann | June 1, 7:28 am

Photo Credit: Jeroen Diepenmaat

Social music discovery and recommendation services have exploded in recent years. It’s nice to see DRM schemes crumble and looking around it seems that that the rapid fragmentation and proliferation of these services is likely to continue for some time. Changes to licensing and distribution models that spanned several generations have forced [...]

Beyond the Brief | A Spork @ Spago: Aggregation Makes Media Outlets Bland

Posted by mstrickl | June 1, 5:25 am

Recently, an AdAge commentary piece suggested (in short) that news organizations must hurry up and adapt to aggregation as news consumers want more content and don’t care where they get it.
News Outlets Must Accept That Consumers Want More Content Faster — and Don’t Care Who Creates It
I would beg to differ. Trying to be all [...]