Comments on: Do Social Media Marketers Dream Of Monitoring Tools?

By: Jonathan Moody

Jonathan Moody — Thu, 09 Jul 2009 03:42:15 +0000

Great post that reiterates and adds to work already done by both Nathan Gilliatt (Social Target) and E-Consultancy. I’d like to pick up on Nathan’s point: “The big guys aren’t the only source of information in this market. They just soak up a lot of the attention. ”
Absolutely.I noticed that you started looking at this in November 2007, which is not long after (or some cases before) many of these players jumped into the market.We’ve been working with companies on this since 2004 and developping the service since 2001…

By: Tony Priore

Tony Priore — Tue, 23 Jun 2009 09:16:37 +0000

Great post. Please consider Biz360 in your list of monitoring and measurement vendors. http://www.biz360.com

By: Blake Cahill

Blake Cahill — Mon, 22 Jun 2009 13:05:35 +0000

Anna – nice post and I am glad to hear that you worked with TruCast. Was going to be a OMMA this week but had some schedule conflicts with events on west coast. Your readers can also have a look at Forrester Research’s evaluation of the space here: http://bit.ly/Jjpsw
Best Regards,
@bcahill
SVP of Marketing
@visible_tech

By: laurent

laurent — Mon, 22 Jun 2009 10:42:49 +0000

Stan
I agree. In resarch, a very good content archive is critical, with 1 history as a baseline.
i.e: if you’re trying to compare say, IBM and HP, but your sample for IBM is very different than the one from HP, you can’t trust the results. It’s important to start from the same sample (i.e: the highly qualified dataset you mention)
Laurent

By: Matt Mantey

Matt Mantey — Mon, 22 Jun 2009 09:04:19 +0000

Seems a critical component of any monitoring tool is ability to integrate with traditional offline data.
Another is built-in workflow to distribute responsibility across the enterprise.
Reading the teas leaves is one thing; getting to it is another.

By: whitney

whitney — Mon, 22 Jun 2009 07:36:40 +0000

Anna,
This is a great list of features! I agree that sentiment and trending are extremely important features. Analyzing the semantic Web will divide the great tools from the so-so tools.
Though, it’s unfortunate that Spark wasn’t mentioned among Radian6 and Scout. We meet at least 7 (possibly 9) of the 10 items on your dream list. I just recently blogged about iPhone sentiment in near-realtime. If you’re interested, watch the video.
We’d love to give you a demo of Spark. If you’re interested, shoot us an email at engage@spiral16.com
Thanks!
Whitney
http://www.spiral16.com/blog
@whitneymathews
@spiral16

By: Alex Fortney

Alex Fortney — Sun, 21 Jun 2009 19:24:44 +0000

Great list and thanks for the mention. Looking forward to hearing more!
Alex Fortney
Marketing & Community Manager, Networked Insights

By: Stan Magniant

Stan Magniant — Sat, 20 Jun 2009 15:03:16 +0000

Good check-list overall. Your 6th point (Comparison to competitive information) caught my attention because it touches upon a fundamental issue of social media measurement. How can you infer solid metrics based on the ever-growing dataset of the web? There’s another school of thought (and this is the approach favord by our company) which relies on Social network analysis to establish highly-qualified datasets for research and analysis over time. When you curate this dataset, you can actually “look at the same data set for a competitive brand, product or company” and measure over time.
Happy to expand on this methodology if you’re interested.
Stan Magniant, linkfluence
@stanm

By: Amber Naslund

Amber Naslund — Sat, 20 Jun 2009 06:02:47 +0000

Hi Anna,
Comprehensive post! I’m happy to see your list, because we’re continually adding features and capabilities to our platform, just for these reasons. We’ve got some big news coming out this week as well as some great capabilities in the areas you mention above. If you haven’t had a chance to have a look lately, please let us know so we can get you up to speed on what’s new, and hear your feedback about what we can continue to improve.
Thanks for mentioning us on your list!
Cheers,
Amber Naslund
Director of Community, Radian6
@ambercadabra

By: Mathieu Thouvenin

Mathieu Thouvenin — Fri, 19 Jun 2009 14:29:57 +0000

Thank you! Actually, the product is not called ScanScout either, just Scout Labs